![\"\"](\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/04\/19.jpg\")
<\/a><\/p>\nThinking out loud here: \u00a0By now, in the U.S., we’re used to thinking about food being branded with mascots, movie\/tv show characters, and even corporate entities. \u00a0When I posted about Cars<\/em>– and Disney princess-themed diet snack packs<\/a>, for example, it wasn’t the branding of food that interested me. \u00a0But there is something unfamiliar to me about the associating of grapes with Disney. \u00a0I think it has to do with the idea of processed versus “fresh” foods. \u00a0In this case, Disney is marking a (genetically-modified) natural product in its natural state. \u00a0This feels different than marking a brightly-colored, largely synthetic, already highly-branded foodstuff. \u00a0Can Disney really claim grapes? \u00a0Celery? \u00a0Red peppers? \u00a0 To me, these are the last things in the grocery store that actually feel as if they come straight from the farmer. \u00a0Now they’re taking a detour through the happiest place on earth?<\/p>\n Ria links the new development in branding to the obesity panic and the push for kids to eat healthier food. And she’s suspicious of the linking of corporate interests to health.<\/p>\n What do think? \u00a0Are you as weirded out as I am? \u00a0Is Ria onto something? \u00a0What does it mean!? \u00a0What’s next? \u00a0Republican Party chicken breasts? \u00a0South Park brand brown rice?<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":" Ria sent along an example of something simultaneously routine and jarring. \u00a0Disney princess grapes: Thinking out loud here: \u00a0By now, in the U.S., we’re used to thinking about food being branded with mascots, movie\/tv show characters, and even corporate entities. \u00a0When I posted about Cars– and Disney princess-themed diet snack packs, for example, it wasn’t […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[98,2124,23703],"class_list":["post-34998","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-capitalism","tag-foodagriculture","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/34998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=34998"}],"version-history":[{"count":11,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/34998\/revisions"}],"predecessor-version":[{"id":58931,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/34998\/revisions\/58931"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=34998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=34998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=34998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}