{"id":34492,"date":"2011-03-22T10:24:55","date_gmt":"2011-03-22T15:24:55","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=34492"},"modified":"2013-11-14T04:17:47","modified_gmt":"2013-11-14T09:17:47","slug":"a-history-of-product-placement","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/03\/22\/a-history-of-product-placement\/","title":{"rendered":"A History of Product Placement"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/03\/120.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34493\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/03\/120.jpg\" width=\"500\" height=\"145\" \/><\/a><\/p>\n<p>Oliver Noble edited a fun look at the history of product placement in American film, featured at <a href=\"http:\/\/www.politicalremixvideo.com\/2011\/03\/14\/a-brief-history-of-product-placement-in-the-movies\/\" target=\"_blank\">Political Remix Video<\/a>. \u00a0 Among other tidbits, in this 6-and-a-half minute video, he reveals that:<\/p>\n<ul>\n<li>the first known product placement was in 1919;<\/li>\n<li>Hershey&#8217;s paid a million dollars to make Reeses Pieces a plot point in E.T. (<a href=\"http:\/\/www.digitalbusstop.com\/10-movie-product-tie-ins\/\" target=\"_blank\">image source<\/a>);<\/li>\n<li>movies sometimes switch up the product placed for different audiences;<\/li>\n<li>and the record for the most product placements in a single film goes to Michael Bay&#8217;s Transformers with 47.<\/li>\n<\/ul>\n<p>Fun stuff:<\/p>\n<p style=\"text-align: center;\"><object width=\"500\" height=\"390\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/wACBAu9coUU&amp;rel=0&amp;hl=en_US&amp;feature=player_embedded&amp;version=3\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><\/object><\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Oliver Noble edited a fun look at the history of product placement in American film, featured at Political Remix Video. \u00a0 Among other tidbits, in this 6-and-a-half minute video, he reveals that: the first known product placement was in 1919; Hershey&#8217;s paid a million dollars to make Reeses Pieces a plot point in E.T. (image [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2124,64,253,23703,343],"class_list":["post-34492","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-foodagriculture","tag-globalization","tag-history","tag-marketing","tag-tvmovies"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/34492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=34492"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/34492\/revisions"}],"predecessor-version":[{"id":59011,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/34492\/revisions\/59011"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=34492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=34492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=34492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}