{"id":33555,"date":"2011-02-21T13:26:30","date_gmt":"2011-02-21T18:26:30","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=33555"},"modified":"2015-09-20T23:31:12","modified_gmt":"2015-09-21T04:31:12","slug":"calling-out-gendered-advertising","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/02\/21\/calling-out-gendered-advertising\/","title":{"rendered":"Calling Out Gendered Advertising"},"content":{"rendered":"<p>David F. sent in a fun example of public resistance to a gendered advertising message. ITA Software put up an ad on public transportation in Boston that plays on the idea of moms as particularly inept about technology. <a href=\"http:\/\/www.universalhub.com\/2011\/only-red-line\" target=\"_blank\">Universal Hub<\/a> posted a photo taken of the ad on the Red Line, with a Post-It someone added:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/02\/redsmartass.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-33556 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/02\/redsmartass-500x219.jpg\" alt=\"\" width=\"500\" height=\"219\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/02\/redsmartass-500x219.jpg 500w, https:\/\/thesocietypages.org\/socimages\/files\/2011\/02\/redsmartass.jpg 570w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Also see our earlier post on <a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/08\/09\/public-resistance-to-an-ad-campaign\/\" target=\"_self\">public resistance to a Pretzel Thins ad<\/a> in New York.<\/p>\n<span class=\"ft_signature\"><em>Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>David F. sent in a fun example of public resistance to a gendered advertising message. ITA Software put up an ad on public transportation in Boston that plays on the idea of moms as particularly inept about technology. Universal Hub posted a photo taken of the ad on the Red Line, with a Post-It someone [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,290],"class_list":["post-33555","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-sciencetechnology"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/33555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=33555"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/33555\/revisions"}],"predecessor-version":[{"id":68028,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/33555\/revisions\/68028"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=33555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=33555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=33555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}