{"id":32601,"date":"2011-01-23T10:26:41","date_gmt":"2011-01-23T15:26:41","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=32601"},"modified":"2013-11-19T04:01:56","modified_gmt":"2013-11-19T09:01:56","slug":"mcdonalds-mind-tricks","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/01\/23\/mcdonalds-mind-tricks\/","title":{"rendered":"McDonald&#8217;s Mind Tricks"},"content":{"rendered":"<p>Alys sent in a photograph of the packaging at her local McDonald&#8217;s. It included pictures, not of Chicken Clubs and Big Macs, but of the raw ingredients that these foods are (theoretically) made of&#8230; with the notable exception of realistic images of animals. The materials, Alys writes, were&#8230;<\/p>\n<blockquote><p>&#8230;adorned with pictures of healthy whole foods, such as a tomato or a head of lettuce. That in itself is interesting &#8212; they are clearly attempting to cash in on the whole-foods-are-good-for-you mentality despite the fact that there is hardly anything more processed than fast food &#8212; but what I found particularly fascinating was the animals, or rather the lack thereof. My chicken club sandwich package featured not a live chicken, but two little origami chickens. Similarly, the bag the food came in had a tin chicken knick-knack thing. My husband&#8217;s hamburger package was even more ambiguous. It&#8217;s a little hard to read in the picture, but &#8220;two all beef patties&#8221; is represented not with a cow, or a picture of the patties, or even an origami cow, but with a spatula. Clearly MacDonalds realizes that while Americans want to be reminded that the ketchup on their sandwich originally came from a tomato &#8212; and that means it&#8217;s healthy! &#8212; they do not want to look into eyes of the live animal that sacrificed its life to provide the main focus of the meal.<\/p><\/blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/01\/IMG_2125.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-32602\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/01\/IMG_2125-1024x561.jpg\" width=\"574\" height=\"314\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/01\/IMG_2125-1024x561.jpg 1024w, https:\/\/thesocietypages.org\/socimages\/files\/2011\/01\/IMG_2125-500x273.jpg 500w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/a><\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Alys sent in a photograph of the packaging at her local McDonald&#8217;s. It included pictures, not of Chicken Clubs and Big Macs, but of the raw ingredients that these foods are (theoretically) made of&#8230; with the notable exception of realistic images of animals. The materials, Alys writes, were&#8230; &#8230;adorned with pictures of healthy whole foods, [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[155,2124,252,23703],"class_list":["post-32601","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-animals","tag-foodagriculture","tag-healthmedicine","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/32601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=32601"}],"version-history":[{"count":7,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/32601\/revisions"}],"predecessor-version":[{"id":59218,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/32601\/revisions\/59218"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=32601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=32601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=32601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}