{"id":32038,"date":"2011-12-26T12:18:31","date_gmt":"2011-12-26T17:18:31","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=32038"},"modified":"2013-11-09T04:48:59","modified_gmt":"2013-11-09T09:48:59","slug":"cultural-differences-in-cognitive-perception","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2011\/12\/26\/cultural-differences-in-cognitive-perception\/","title":{"rendered":"Cultural Differences in Cognitive Perception"},"content":{"rendered":"<div>\n<p><em>For the last week of December, we&#8217;re re-posting some of our favorite posts from 2011. <\/em><\/p>\n<p style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<\/div>\n<p>It seems obvious that basic cognitive perceptions shouldn&#8217;t vary by society. \u00a0That is, that our eyes should see, and our brains should process, essentially the same no matter what we call ourselves, what language we speak, or what holidays we observe. \u00a0It turns out, however, that even basic cognitions vary across the world.<\/p>\n<p>Most Americans, for example, perceive the two lines in this optical illusion to be of different lengths, with line a shorter than line b. \u00a0In fact, they are the same length.<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/01\/20.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32039\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/01\/20.jpg\" width=\"362\" height=\"120\" \/><\/a><\/p>\n<p>But, as argued by Joseph Henrich and colleagues in the <a href=\"http:\/\/northwestern.academia.edu\/WillBennis\/Papers\/154149\/Weirdness_is_in_the_eye_of_the_beholder_Commentary_on_Henrich_Heine_and_Norenzayan\" target=\"_blank\">Journal of Behavioral and Brain Sciences<\/a>, our susceptibility to this illusion varies by culture. \u00a0On average, line a needs to be another fifth longer than line b before the average American undergraduate evaluates the lines to be equal in length. \u00a0Most other societies that have been tested on this illusion, however, require substantially less manipulation. \u00a0The figure below compares how individuals in different societies perform on this test. \u00a0The measures are tricky, and you can read more about them <a href=\"http:\/\/northwestern.academia.edu\/WillBennis\/Papers\/154149\/Weirdness_is_in_the_eye_of_the_beholder_Commentary_on_Henrich_Heine_and_Norenzayan\" target=\"_blank\">here<\/a>; what you need to know for now is that the societies on the right are more susceptible to the illusion and the societies on the left less.<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/01\/212.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32041\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2011\/01\/212.jpg\" width=\"358\" height=\"324\" \/><\/a><\/p>\n<p>Observing that individuals in more developed societies (e.g., Evanston, Illinois) tend to be more vulnerable to the illusion &#8212; indeed, that in some societies, such as the San foragers of the Kalahari, it doesn&#8217;t qualify as an illusion at all &#8212; Henrich and his co-authors argue that exposure to &#8220;modern environments&#8221; may be the culprit:<\/p>\n<blockquote><p>&#8230;visual exposure during ontogeny to factors such as the &#8220;carpentered corners&#8221; of modern environments may favor certain optical calibrations and visual habits that create and perpetuate this illusion. \u00a0That is, the visual system ontogenetically adapts to the presence of recurrent features in the local visual environment.<\/p><\/blockquote>\n<p>Even basic cognition, that is, varies across cultures.<\/p>\n<p>As Henrich et al. argue, this calls into question all of the truisms of psychology based, primarily, on experimental research with Western subjects.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>For the last week of December, we&#8217;re re-posting some of our favorite posts from 2011. &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; It seems obvious that basic cognitive perceptions shouldn&#8217;t vary by society. \u00a0That is, that our eyes should see, and our brains should process, essentially the same no matter what we call ourselves, what language we speak, or what holidays [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[349,15,260,8072,3920,675],"class_list":["post-32038","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ageaging","tag-culture","tag-international-comparisons","tag-nation-senegal","tag-nation-united-states","tag-psychology"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/32038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=32038"}],"version-history":[{"count":19,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/32038\/revisions"}],"predecessor-version":[{"id":58556,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/32038\/revisions\/58556"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=32038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=32038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=32038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}