{"id":31110,"date":"2010-12-28T10:58:31","date_gmt":"2010-12-28T15:58:31","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=31110"},"modified":"2013-11-23T03:41:44","modified_gmt":"2013-11-23T08:41:44","slug":"laundry-is-immeasurably-exciting-for-women","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/12\/28\/laundry-is-immeasurably-exciting-for-women\/","title":{"rendered":"Laundry is Immeasurably Exciting (for Women)"},"content":{"rendered":"

\"\"<\/a>
\nThis Tide commercial with Kelly Ripa, sent in by Joyce L., is an excellent example of one of the common themes in the marketing of cleaning products. Of course, cleaning products are almost entirely marketed towards women but, more, women are often portrayed as being absolutely OVERJOYED at the prospect of cleaning<\/a>.<\/p>\n

Indeed, Ripa is thrilled <\/em>at the fact that a man spilled red wine on her white table cloth. \u00a0She is so pumped<\/em> that he has given her an opportunity to use her washing machine, that she cannot wait. <\/em> She\u00a0literally sweeps the table cloth out from under the party so that she can wash it immediately<\/em>. \u00a0And she is so excited<\/em> that she invites the entire dinner party to partake, managing to communicate, in the process, her absolute adoration<\/em> for Tide. \u00a0I don’t know about you, but this is what it’s like at my house.<\/p>\n

<\/object><\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

This Tide commercial with Kelly Ripa, sent in by Joyce L., is an excellent example of one of the common themes in the marketing of cleaning products. Of course, cleaning products are almost entirely marketed towards women but, more, women are often portrayed as being absolutely OVERJOYED at the prospect of cleaning. Indeed, Ripa is […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2088,272,23703],"class_list":["post-31110","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-marriagefamily","tag-marriagefamily","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/31110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=31110"}],"version-history":[{"count":7,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/31110\/revisions"}],"predecessor-version":[{"id":59354,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/31110\/revisions\/59354"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=31110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=31110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=31110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}