{"id":31040,"date":"2010-12-23T10:44:26","date_gmt":"2010-12-23T15:44:26","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=31040"},"modified":"2013-11-23T03:43:27","modified_gmt":"2013-11-23T08:43:27","slug":"stereotypical-and-counter-stereotypical-advertising-for-kids-stuff","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/12\/23\/stereotypical-and-counter-stereotypical-advertising-for-kids-stuff\/","title":{"rendered":"Stereotypical and Counter-Stereotypical Advertising for Kids\u2019 Stuff"},"content":{"rendered":"<p>Camille S. sent along a characteristic example of advertising for kids&#8217; toys. \u00a0From KMart, the catalog specifies very different ideas for boys versus girls:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/18.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-31045\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/18-791x1024.jpg\" width=\"475\" height=\"614\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/18-791x1024.jpg 791w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/18-386x500.jpg 386w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/27.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-31046\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/27-791x1024.jpg\" width=\"475\" height=\"614\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/27-791x1024.jpg 791w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/27-386x500.jpg 386w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p>In contrast to the KMart advertising, Shannon H. sent a link to the advertising at <a href=\"http:\/\/bazoongi.com\/\" target=\"_blank\">Bazoongi<\/a>. Their website, featuring slumber bags and play structures, is both multiracial and breaks down gender stereotypes. Notice that the boys and girls are both modeling boy-ish (blue, sciency) bags and girl-ish (pink, pony, butterfly) bags:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/35.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31047\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/35.jpg\" width=\"432\" height=\"599\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/35.jpg 540w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/35-360x500.jpg 360w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/a><br \/>\n<a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/44.jpg\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31048\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/44.jpg\" width=\"463\" height=\"368\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/44.jpg 514w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/44-500x397.jpg 500w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/a><\/p>\n<p>And this &#8220;dollhouse,&#8221; for example, shows mixed-sex play:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/52.jpg\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31049\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/52.jpg\" width=\"344\" height=\"293\" \/><\/a><\/p>\n<p>As does this &#8220;superhero hut&#8221;:<br \/>\n<a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/61.jpg\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31050\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/61.jpg\" width=\"302\" height=\"244\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/61.jpg 302w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/61-110x90.jpg 110w\" sizes=\"auto, (max-width: 302px) 100vw, 302px\" \/><\/a><\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Camille S. sent along a characteristic example of advertising for kids&#8217; toys. \u00a0From KMart, the catalog specifies very different ideas for boys versus girls: In contrast to the KMart advertising, Shannon H. sent a link to the advertising at Bazoongi. Their website, featuring slumber bags and play structures, is both multiracial and breaks down gender [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[223,55,2099,254,23703],"class_list":["post-31040","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-childrenyouth","tag-gender","tag-gender-childrenyouth","tag-holidays","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/31040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=31040"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/31040\/revisions"}],"predecessor-version":[{"id":59359,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/31040\/revisions\/59359"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=31040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=31040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=31040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}