{"id":3093,"date":"2008-10-04T23:00:13","date_gmt":"2008-10-05T04:00:13","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=3093"},"modified":"2010-11-24T02:10:04","modified_gmt":"2010-11-24T07:10:04","slug":"goldfish-crackers-commodifying-family-togetherness","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/10\/04\/goldfish-crackers-commodifying-family-togetherness\/","title":{"rendered":"Goldfish Crackers: Commodifying Family Togetherness"},"content":{"rendered":"<p>There is a lot\u00a0going on here.\u00a0 Comments after the image (found at <a href=\"http:\/\/multicultclassics.blogspot.com\/2008\/10\/6006-fishy-messaging.html\" target=\"_blank\">MultiCultClassics<\/a>):\u00a0\u00a0<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/10\/goldfish_ad.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3094    aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/10\/goldfish_ad.jpg\" alt=\"\" width=\"500\" height=\"666\" \/><\/a><\/p>\n<p>First, notice how this ad mobilizes a nostalgia for a simpler past (&#8220;We&#8217;re bakers&#8221;).\u00a0 Goldfish crackers are likely baked not by bakers (how quaint), but in large automated factories.\u00a0 Second, in line with this nostalgia, Pepperidge Farm, the company, is recast as a parents (&#8220;We&#8217;re bakers. But we&#8217;re parents, too&#8221;) instead of a corporation in a capitalistic society likely employing\u00a0low-wage workers (who are not, by the way, busy caring about consumers kids).\u00a0 Notice that, by re-casting the company as parents, they encourage you to think of the company&#8217;s\u00a0motives\u00a0not as\u00a0profit, but nurturing.\u00a0 Third, the Goldfish crackers themselves are anthropomorphized into a happy parent and child. Finally, happiness and family togetherness are commodified. Text:<\/p>\n<blockquote><p>That&#8217;s why we bake Goldfish crackers the way we do. Natural. With no artificual preservatives adn zero grams trans fat. Made with whole grains, real cheese, and plenty of smiles. For tips and tools to help keep your kids smiling, visit fishfulthinking.com. Because we believe kids should be happy and healthy.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>There is a lot\u00a0going on here.\u00a0 Comments after the image (found at MultiCultClassics):\u00a0\u00a0 First, notice how this ad mobilizes a nostalgia for a simpler past (&#8220;We&#8217;re bakers&#8221;).\u00a0 Goldfish crackers are likely baked not by bakers (how quaint), but in large automated factories.\u00a0 Second, in line with this nostalgia, Pepperidge Farm, the company, is recast as [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[223,98,329,2124,253,272,23703,76],"class_list":["post-3093","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-childrenyouth","tag-capitalism","tag-emotion","tag-foodagriculture","tag-history","tag-marriagefamily","tag-marketing","tag-work"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/3093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=3093"}],"version-history":[{"count":3,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/3093\/revisions"}],"predecessor-version":[{"id":29782,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/3093\/revisions\/29782"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=3093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=3093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=3093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}