{"id":30902,"date":"2010-12-27T11:30:16","date_gmt":"2010-12-27T16:30:16","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=30902"},"modified":"2011-11-21T01:04:00","modified_gmt":"2011-11-21T06:04:00","slug":"another-example-of-masculinizing-personal-hygiene-products","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/12\/27\/another-example-of-masculinizing-personal-hygiene-products\/","title":{"rendered":"Another Example of Masculinizing Personal Hygiene Products"},"content":{"rendered":"<p>In another example of masculinizing items associated with women to make it ok for men to use them, Hope H. let us know about <a href=\"http:\/\/www.hardwareformen.com\/\" target=\"_blank\">Hardware, a line of vegan hair and body products<\/a>. The company seems to have taken <a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/07\/10\/satirizing-advertising-for-mens-personal-hygiene-products\/\">Hyperbole and a Half&#8217;s satire seriously<\/a>:<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/banner3.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-30903 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/banner3-500x262.jpg\" alt=\"\" width=\"500\" height=\"262\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/banner3-500x262.jpg 500w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/banner3.jpg 713w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>All the elements are there: images of tools to make sure it&#8217;s clear these are hard-working<em> manly<\/em> products, the association of men with toughness, and product names that reference hard physical labor. The different product lines include Impact Wrench, Angle Grinder, Jack Hammer, and Tool Belts (aka, gift certificates). The descriptions also refer to tools and cars:<\/p>\n<blockquote><p>Every perfectly balanced machine needs maintenance. No this is not a sales pitch mate. You would not skip an oil change or two in a 67 Shelby Mustang now would you.<\/p><\/blockquote>\n<p>Thus, using these non-animal-ingredient-based products isn&#8217;t about being <em>girly<\/em>. It&#8217;s about <em>maintenance<\/em>, which all machines need!<\/p>\n<p>For more examples, see our posts on hair products labeled things like\u00a0<a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/06\/30\/redken-for-men-masculinizing-beauty-products\/\" target=\"_self\"><em>\u201cman<\/em>euver,\u201d \u201cretaliate,\u201d \u201cstand tough,\u201d \u201cwork hard,\u201d and \u201cbulk up\u201d<\/a>; make-up for men named with terms like<a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/03\/12\/make-up-and-beauty-regimes-for-men\/\" target=\"_self\">\u201cpower face mask,\u201d \u201cconfidence corrector,\u201d \u201cmission balm,\u201d \u201cbattle scars repair cream,\u201d \u201ccream me face base,\u201d and \u201cblo-job bronzing powder.\u201d<\/a>; and\u00a0<a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/05\/29\/ball-bashing\/\" target=\"_self\">shaving your pubes\u00a0marketed with the suggestion that it will make\u00a0your penis look bigger<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In another example of masculinizing items associated with women to make it ok for men to use them, Hope H. let us know about Hardware, a line of vegan hair and body products. The company seems to have taken Hyperbole and a Half&#8217;s satire seriously: All the elements are there: images of tools to make [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[257,55,2089,2087],"class_list":["post-30902","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-hygiene","tag-gender","tag-gender-beauty","tag-gender-masculinity"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/30902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=30902"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/30902\/revisions"}],"predecessor-version":[{"id":42136,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/30902\/revisions\/42136"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=30902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=30902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=30902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}