{"id":3038,"date":"2008-10-02T23:33:42","date_gmt":"2008-10-03T04:33:42","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=3038"},"modified":"2010-11-24T02:11:55","modified_gmt":"2010-11-24T07:11:55","slug":"how-and-why-people-of-color-are-included-in-advertising-5th-in-a-series","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/10\/02\/how-and-why-people-of-color-are-included-in-advertising-5th-in-a-series\/","title":{"rendered":"How and Why People of Color are Included in Advertising: 5th in a Series"},"content":{"rendered":"<p>Why are people of color included in advertising aimed at mostly white people?<\/p>\n<p>1.\u00a0\u00a0 <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/05\/18\/why-and-how-people-of-color-are-included-in-advertising-first-in-a-series\">To associate the product with a racial stereotype.<\/a><br \/>\n2.\u00a0 <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/05\/24\/why-and-how-people-of-color-are-included-in-advertising-2nd-in-a-series\">To give a product &#8220;color&#8221; or &#8220;flavor.&#8221;<\/a><br \/>\n3.\u00a0 <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/06\/16\/why-and-how-people-of-color-are-included-in-advertising-3rd-in-a-series\">To invoke ideas of &#8220;hipness,&#8221; &#8220;modernity,&#8221; &#8220;progressive&#8221; politics and other related ideas.<\/a><br \/>\n4.\u00a0 <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/07\/21\/how-and-why-people-of-color-are-included-in-advertising-4th-in-a-series\/\" target=\"_self\">To trigger the idea of human variation itself.<\/a><\/p>\n<p>And, 5., as these ads show, to make you think that the company cares about diversity and racial\/ethnic equality (whether they do or not).<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/09\/doverealbeauty.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3042  aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/09\/doverealbeauty.jpg\" alt=\"\" width=\"454\" height=\"290\" \/><\/a><\/p>\n<p style=\"text-align: left\">(found <a href=\"http:\/\/www.clevelandleader.com\/taxonomy\/term\/88?page=2\" target=\"_blank\">here<\/a>)<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/09\/benetton.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3040  aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/09\/benetton.jpg\" alt=\"\" width=\"436\" height=\"316\" \/><\/a><\/p>\n<p style=\"text-align: left\">Text: &#8220;All human beings are born free and equal in dignity and rights.&#8221;\u00a0 (found <a href=\"http:\/\/naturestelevision.wordpress.com\/2008\/05\/01\/summer-must-haves\/\" target=\"_blank\">here<\/a>)<\/p>\n<p style=\"text-align: left\">Next up:\u00a0 <em>How<\/em> people of color are included, starting with <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/12\/06\/how-and-why-people-of-color-are-included-in-advertising-6th-in-a-series\/\" target=\"_self\">&#8220;white-washing.&#8221;<\/a><\/p>\n<p style=\"text-align: left\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why are people of color included in advertising aimed at mostly white people? 1.\u00a0\u00a0 To associate the product with a racial stereotype. 2.\u00a0 To give a product &#8220;color&#8221; or &#8220;flavor.&#8221; 3.\u00a0 To invoke ideas of &#8220;hipness,&#8221; &#8220;modernity,&#8221; &#8220;progressive&#8221; politics and other related ideas. 4.\u00a0 To trigger the idea of human variation itself. And, 5., as [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2095,23703,285,1758,1756,1759,1760,1754,275,1761,1757],"class_list":["post-3038","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender-feminismactivism","tag-marketing","tag-raceethnicity","tag-raceethnicity-american-indiansaboriginals","tag-raceethnicity-arabsmiddle-easterners","tag-raceethnicity-asianspacific-islanders","tag-raceethnicity-blacksafricans","tag-raceethnicity-latinos","tag-multiculturalism","tag-raceethnicity-multiracial","tag-raceethnicity-whiteseuropeans"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/3038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=3038"}],"version-history":[{"count":8,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/3038\/revisions"}],"predecessor-version":[{"id":29787,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/3038\/revisions\/29787"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=3038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=3038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=3038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}