{"id":30277,"date":"2010-12-16T10:29:59","date_gmt":"2010-12-16T15:29:59","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=30277"},"modified":"2013-11-23T03:47:01","modified_gmt":"2013-11-23T08:47:01","slug":"the-mcgurk-effect-brains-and-the-interpretation-of-our-environment","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/12\/16\/the-mcgurk-effect-brains-and-the-interpretation-of-our-environment\/","title":{"rendered":"The McGurk Effect: Interpreting our Environment"},"content":{"rendered":"<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/Capture13.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30854\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/12\/Capture13.jpg\" width=\"482\" height=\"53\" \/><\/a><br \/>\nThis fascinating three-and-a-half-minute excerpt from the BBC&#8217;s Horizon illustrates the <a href=\"http:\/\/en.wikipedia.org\/wiki\/McGurk_effect\" target=\"_blank\">McGurk Effect<\/a>. What does your brain do when the information it is receiving from different senses doesn&#8217;t match? It&#8217;s solution is an example of just how much interpretive work our brain is doing all the time.<\/p>\n<p style=\"text-align: center;\"><object width=\"480\" height=\"385\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/ypd5txtGdGw&amp;hl=en_GB&amp;feature=player_embedded&amp;version=3\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><\/object><\/p>\n<p>Via <a href=\"http:\/\/www.blameitonthevoices.com\/2010\/11\/mcgurk-effect.html\" target=\"_blank\">Blame it on the Voices<\/a>.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>This fascinating three-and-a-half-minute excerpt from the BBC&#8217;s Horizon illustrates the McGurk Effect. What does your brain do when the information it is receiving from different senses doesn&#8217;t match? It&#8217;s solution is an example of just how much interpretive work our brain is doing all the time. Via Blame it on the Voices. Lisa Wade, PhD [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[664],"class_list":["post-30277","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-biology"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/30277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=30277"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/30277\/revisions"}],"predecessor-version":[{"id":59378,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/30277\/revisions\/59378"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=30277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=30277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=30277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}