{"id":30029,"date":"2010-06-19T10:28:07","date_gmt":"2010-06-19T15:28:07","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=30029"},"modified":"2013-12-05T05:20:27","modified_gmt":"2013-12-05T10:20:27","slug":"vintage-kid-themed-cigarette-advertising","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/06\/19\/vintage-kid-themed-cigarette-advertising\/","title":{"rendered":"Vintage Kid-Themed Cigarette Advertising"},"content":{"rendered":"<p>The movement to de-normalize tobacco smoking has been quite successful in the U.S., especially when it comes to the intersection of smoking and children. \u00a0 Advertising directly to children, or in ways that might be interpreted as appealing to children, is illegal. \u00a0Smoking while pregnant is taboo and smoking around your children, especially indoors, is also heavily stigmatized, at least among some American populations.<\/p>\n<p>A collection of vintage cigarette advertising at the <a href=\"http:\/\/lane.stanford.edu\/tobacco\/index.html\" target=\"_blank\">Stanford School of Medicine<\/a>, however, suggests that these attitudes are quite new. \u00a0The site, sent in by Kristyn G., displays a wide array of advertising with kids.<\/p>\n<p>Marlboro, for example, used cute babies to sell their cigarettes:<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/marlboro\/shouldsaynotbabyseries3L.jpg\" width=\"342\" height=\"895\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/marlboro\/justonequestionmombabyseries4L.jpg\" width=\"342\" height=\"898\" \/><\/p>\n<p style=\"text-align: left;\">Many companies used kids by suggesting that cigarettes are the perfect gift:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/oldgold\/treathimrightonfatherdayL.jpg\" width=\"342\" height=\"458\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/chesterfield\/kidL.jpg\" width=\"342\" height=\"434\" \/><\/p>\n<p style=\"text-align: left;\">I&#8217;m not even really quite sure what this ad is trying to say:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/phillipmorris\/borngentleL.jpg\" width=\"342\" height=\"430\" \/><\/p>\n<p style=\"text-align: left;\">Text:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/11\/Capture5.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30032\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/11\/Capture5.jpg\" width=\"483\" height=\"163\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/11\/Capture5.jpg 604w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/11\/Capture5-500x168.jpg 500w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">This ad suggests that smoking is an excellent way to bond with your small child:<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/cigars_pipes\/grangerchildlookdaddysmokeringL.jpg\" width=\"342\" height=\"434\" \/><\/p>\n<p style=\"text-align: left;\">This ad suggests that your baby was delivered 15 minutes late because the stork was taking a smoke break:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/misc\/churchmanL.jpg\" width=\"342\" height=\"479\" \/><\/p>\n<p>And apparently there used to be a &#8220;boy scout&#8221; brand of cigarettes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/misc\/boyscoutL.jpg\" width=\"342\" height=\"434\" \/><\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>The movement to de-normalize tobacco smoking has been quite successful in the U.S., especially when it comes to the intersection of smoking and children. \u00a0 Advertising directly to children, or in ways that might be interpreted as appealing to children, is illegal. \u00a0Smoking while pregnant is taboo and smoking around your children, especially indoors, is [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[223,253,254,1890,23705],"class_list":["post-30029","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-childrenyouth","tag-history","tag-holidays","tag-smokingtobacco","tag-vintage-stuff"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/30029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=30029"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/30029\/revisions"}],"predecessor-version":[{"id":60009,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/30029\/revisions\/60009"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=30029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=30029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=30029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}