{"id":29992,"date":"2010-11-27T10:32:35","date_gmt":"2010-11-27T15:32:35","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=29992"},"modified":"2017-09-17T00:13:20","modified_gmt":"2017-09-17T05:13:20","slug":"vintage-cigarette-ads-reach-for-a-lucky-instead-of-a-sweet","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/11\/27\/vintage-cigarette-ads-reach-for-a-lucky-instead-of-a-sweet\/","title":{"rendered":"Vintage Cigarette Ads: &#8220;&#8230;a Lucky Instead of a Sweet&#8221;"},"content":{"rendered":"<p>These vintage Lucky Strike cigarette ads posted at the <a href=\"http:\/\/lane.stanford.edu\/tobacco\/index.html\" target=\"_blank\" rel=\"noopener\">Stanford\u00a0 School of Medicine collection<\/a>\u00a0tell both women and men that they can lose weight if they reach for a smoke instead of a sweet<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/luckystrike\/girlancientprejudiceremovedL.jpg\" alt=\"\" width=\"456\" height=\"670\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/luckystrike\/foiledbymoderationL.jpg\" alt=\"\" width=\"456\" height=\"669\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/luckystrike\/comingeventsL.jpg\" alt=\"\" width=\"456\" height=\"666\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/luckystrike\/overindulgeswimmerL.jpg\" alt=\"\" width=\"456\" height=\"654\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/elane.stanford.edu\/images\/exhibits\/tobacco\/luckystrike\/facethefactsL.jpg\" alt=\"\" width=\"456\" height=\"657\" \/><\/p>\n<p style=\"text-align: left;\">I&#8217;ve never seen any contemporary cigarette advertising using this idea to sell to men; but we have and do see the &#8220;slims&#8221; meme in advertising cigarettes to women.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>These vintage Lucky Strike cigarette ads posted at the Stanford\u00a0 School of Medicine collection\u00a0tell both women and men that they can lose weight if they reach for a smoke instead of a sweet I&#8217;ve never seen any contemporary cigarette advertising using this idea to sell to men; but we have and do see the &#8220;slims&#8221; [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[218,244,55,2103,1890,108,23705],"class_list":["post-29992","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bodies","tag-fat","tag-gender","tag-gender-bodies","tag-smokingtobacco","tag-sports","tag-vintage-stuff"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/29992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=29992"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/29992\/revisions"}],"predecessor-version":[{"id":71322,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/29992\/revisions\/71322"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=29992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=29992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=29992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}