{"id":294,"date":"2007-12-02T12:25:00","date_gmt":"2007-12-02T17:25:00","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/2007\/12\/02\/liquor-ad-image-of-hegemonic-masculinity\/"},"modified":"2009-11-29T23:59:53","modified_gmt":"2009-11-30T04:59:53","slug":"liquor-ad-image-of-hegemonic-masculinity","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2007\/12\/02\/liquor-ad-image-of-hegemonic-masculinity\/","title":{"rendered":"Liquor Ad: Image of Hegemonic Masculinity"},"content":{"rendered":"

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YOUR DAD WAS NOT A METROSEXUAL. H didn’t do pilates. Moisturize. Or drink pink cocktails. Your Dad drank whisky cocktails. Made with Canadian Club. Served in a rocks glass. They tasted good. They were effortless. DAMN RIGHT YOUR DAD DRANK IT.<\/p><\/blockquote>\n

Toph sent in another Canadian Club ad that makes it clear that it’s awesome if your dad was a player:<\/p>\n

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\"your-mom-wasnt400.jpg\"<\/p>\n

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Your Mom wasn’t your Dad’s first.\u00a0 He went out.\u00a0 He got two numbers in the same night.\u00a0 He drank cocktails.\u00a0 but they were whisky cocktails.\u00a0 Made with Canadian Club.\u00a0 Served in a rocks glass.\u00a0 They tasted good.\u00a0 They were effortless.<\/p><\/blockquote>\n

I’m going to use this to talk about the sexual double standard–try to imagine the same ad, but saying “Your dad wasn’t your mom’s first” with pictures of her with several different men. I don’t think the impression would be the same.<\/p>\n

Thanks, Toph!<\/p>\n

NEW:<\/span><\/strong> Outdoor version of “Your Dad had a van for a reason.”<\/p>\n

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\u00a0 Text: YOUR DAD WAS NOT A METROSEXUAL. H didn’t do pilates. Moisturize. Or drink pink cocktails. Your Dad drank whisky cocktails. Made with Canadian Club. Served in a rocks glass. They tasted good. They were effortless. DAMN RIGHT YOUR DAD DRANK IT. Toph sent in another Canadian Club ad that makes it clear that […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2123,55,2102,2087,253,212],"class_list":["post-294","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-environmentnature","tag-gender","tag-gender-history","tag-gender-masculinity","tag-history","tag-alcohol"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"predecessor-version":[{"id":17361,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/294\/revisions\/17361"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}