{"id":28821,"date":"2010-11-03T13:59:18","date_gmt":"2010-11-03T18:59:18","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=28821"},"modified":"2011-11-23T20:13:58","modified_gmt":"2011-11-24T01:13:58","slug":"policing-masculinity-bruts-slapping-game","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/11\/03\/policing-masculinity-bruts-slapping-game\/","title":{"rendered":"Policing Masculinity: Brut’s Slapping Game"},"content":{"rendered":"

Cross-posted at Jezebel<\/a>.<\/p>\n

Since Lisa posted about the Old Spice guy today<\/a>, I thought I’d post about a reaction to it. Stephanie V. let us know about Brut’s new feature on their website<\/a>, Some Men Just Need to be Slapped. The…game (?) presents Man in a Towel, clearly meant as a parody of the Old Spice character:<\/p>\n

\"\"<\/a><\/p>\n

You are then invited to slap him with various items:<\/p>\n

\"\"<\/a><\/p>\n

In each case the hand shown slapping him is a woman’s, though for some reason when you click the option to slap him with Brut, it’s just an empty hand, not the actual bottle. Presumably her palm has Brut on it.<\/p>\n

You can also then choose who should be the next slapping option — a character called The Incident (a parody of The Situation from Jersey Shore<\/em>) or a mime:<\/p>\n

\"\"<\/a><\/p>\n

Brut is going with the theme common in men’s hygiene products<\/a>, which is to reinforce a certain stereotypical type of masculinity. Their website refers to Brut as “essence of man”:<\/p>\n

\"\"<\/a><\/p>\n

As Stephanie says, “I didn’t even know they still made Brut — but clearly they’re trying to hone in on the Old Spice crowd by challenging their manhood.” And how better to denigrate a guy as insufficiently masculine? Show him being slapped by a woman, of course.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cross-posted at Jezebel. Since Lisa posted about the Old Spice guy today, I thought I’d post about a reaction to it. Stephanie V. let us know about Brut’s new feature on their website, Some Men Just Need to be Slapped. The…game (?) presents Man in a Towel, clearly meant as a parody of the Old […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[257,55,2087,2090,133],"class_list":["post-28821","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-hygiene","tag-gender","tag-gender-masculinity","tag-gender-violence","tag-violence"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/28821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=28821"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/28821\/revisions"}],"predecessor-version":[{"id":42332,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/28821\/revisions\/42332"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=28821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=28821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=28821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}