{"id":28682,"date":"2010-10-28T16:18:19","date_gmt":"2010-10-28T21:18:19","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=28682"},"modified":"2011-12-07T17:40:32","modified_gmt":"2011-12-07T22:40:32","slug":"beer-sex-and-the-hunt","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/10\/28\/beer-sex-and-the-hunt\/","title":{"rendered":"Beer, Sex, and &#8220;The Hunt&#8221;"},"content":{"rendered":"<p>Angela Zhang sent in a Heineken commercial that helpfully illustrates the common depiction of sex and dating as a game or hunt, and alcohol as a tool in that hunt. In the commercial, men are predators in a sexual &#8220;jungle,&#8221; and attractive women are their &#8220;prey.&#8221; The true champion in this hunt will not just manage to get his prey &#8212; he&#8217;ll get her to &#8220;surrender&#8221; to him voluntarily:<\/p>\n<p><object width=\"500\" height=\"390\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/R-EeOursbDA&amp;hl=en_US&amp;feature=player_embedded&amp;version=3\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowScriptAccess\" value=\"always\"><\/param><\/object><\/p>\n<p>It&#8217;s not the first time Heineken has presented itself as a <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/12\/02\/alcohol-as-a-tool-in-the-dating-game\/\">useful tool for your dating life<\/a>. Also check out this video on <a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/22\/women-in-beer-advertising\/\">women in beer ads<\/a>. Of course, other times beer ads <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/12\/19\/an-ad-for-a-classic-beer-requires-classic-sexism\/\">conflate women&#8217;s bodies with beer itself<\/a>. Or liquor as the response to the <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/07\/13\/before-feminism-when-men-were-men\/\">loss of patriarchal power<\/a>. And hey, guys, if you fail in your hunt, don&#8217;t worry &#8212; it turns out <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/07\/24\/the-only-thing-men-are-allowed-to-want-more-than-sex-is-beer\/\">alcohol is better than relationships with women<\/a> anyway!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Angela Zhang sent in a Heineken commercial that helpfully illustrates the common depiction of sex and dating as a game or hunt, and alcohol as a tool in that hunt. In the commercial, men are predators in a sexual &#8220;jungle,&#8221; and attractive women are their &#8220;prey.&#8221; The true champion in this hunt will not just [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2096,2087,212,120],"class_list":["post-28682","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-femininity","tag-gender-masculinity","tag-alcohol","tag-sex"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/28682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=28682"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/28682\/revisions"}],"predecessor-version":[{"id":42751,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/28682\/revisions\/42751"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=28682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=28682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=28682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}