{"id":28467,"date":"2010-11-07T10:52:25","date_gmt":"2010-11-07T15:52:25","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=28467"},"modified":"2013-12-02T23:26:58","modified_gmt":"2013-12-03T04:26:58","slug":"corporate-prescription-of-gender-conformity","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/11\/07\/corporate-prescription-of-gender-conformity\/","title":{"rendered":"Corporate Prescription of Gender Conformity"},"content":{"rendered":"

We’ve documented dozens of instances in which products are coded with gender (e.g., with colors and patterns) but sometimes, as in the example of a toy cop car<\/a>, it is specified that items are\u00a0for girls or for boys.\u00a0 More than simply following gendered themes and allowing us to infer <\/em>their meaning, these items offer a gendered prescription <\/em>for use.<\/p>\n

Kelly, for example, sent in a JC Penney page<\/a> for a Hello Kitty sewing machine that specifies that it is for girls (it was also specified as for girls at Target<\/a>):<\/p>\n

\"\"<\/a><\/p>\n

Likewise, Coley L. bought a shorts-and-shirt swimsuit for a daughter.\u00a0 The green swimsuit, however, was labeled explicitly for boys:<\/p>\n

\"\"<\/a><\/p>\n

And MP sent in a link to a downloadable foldable gift card holder<\/a> that specified whether it was for him or her in the url:<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

We’ve documented dozens of instances in which products are coded with gender (e.g., with colors and patterns) but sometimes, as in the example of a toy cop car, it is specified that items are\u00a0for girls or for boys.\u00a0 More than simply following gendered themes and allowing us to infer their meaning, these items offer a […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[223,55,2099,23703,293],"class_list":["post-28467","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-childrenyouth","tag-gender","tag-gender-childrenyouth","tag-marketing","tag-social-construction"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/28467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=28467"}],"version-history":[{"count":11,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/28467\/revisions"}],"predecessor-version":[{"id":59585,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/28467\/revisions\/59585"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=28467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=28467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=28467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}