{"id":27991,"date":"2010-10-06T10:15:49","date_gmt":"2010-10-06T15:15:49","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=27991"},"modified":"2013-12-02T23:46:34","modified_gmt":"2013-12-03T04:46:34","slug":"vanity-sizing","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/10\/06\/vanity-sizing\/","title":{"rendered":"Vanity Sizing"},"content":{"rendered":"<p>Kate L. sent us a link to a post by Esquire&#8217;s Abram Sauer, who\u00a0took a measuring tape to the &#8220;36 inch waist&#8221; men&#8217;s pants at seven chain stores to see if the purported 36-inches was accurate (<a href=\"http:\/\/www.esquire.com\/blogs\/mens-fashion\/pants-size-chart-090710\" target=\"_blank\">story<\/a>).\u00a0 He discovered, indeed, that all of the companies were engaging in at least some &#8220;vanity sizing,&#8221; the labeling of larger clothes with smaller sizes (the fashion equivalent of grade inflation).\u00a0 <a href=\"http:\/\/flowingdata.com\/2010\/09\/30\/advertised-vs-actual-waistline\/\" target=\"_blank\">Flowing Data<\/a> made an easy-to-read figure (all pant sizes are marked &#8220;36 inches):<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/10\/Pants-Size-Chart.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27994\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/10\/Pants-Size-Chart.png\" width=\"389\" height=\"399\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/10\/Pants-Size-Chart.png 550w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/10\/Pants-Size-Chart-488x500.png 488w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/a><\/p>\n<p>For more psychology of marketing, see our posts on <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/12\/18\/the-meaningless-discount\/\" target=\"_self\">the meaningless discount<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/03\/outlet-malls-location-as-marketing-strategy\/\" target=\"_self\">the location of outlet malls<\/a>, and <a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/08\/11\/the-resurgence-of-pabst-blue-ribbon\/\" target=\"_self\">Pabst Blue Ribbon.<\/a><\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Kate L. sent us a link to a post by Esquire&#8217;s Abram Sauer, who\u00a0took a measuring tape to the &#8220;36 inch waist&#8221; men&#8217;s pants at seven chain stores to see if the purported 36-inches was accurate (story).\u00a0 He discovered, indeed, that all of the companies were engaging in at least some &#8220;vanity sizing,&#8221; the labeling [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[225,23703,675],"class_list":["post-27991","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-clothesfashion","tag-marketing","tag-psychology"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/27991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=27991"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/27991\/revisions"}],"predecessor-version":[{"id":59664,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/27991\/revisions\/59664"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=27991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=27991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=27991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}