{"id":2707,"date":"2008-09-18T03:46:45","date_gmt":"2008-09-18T08:46:45","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=2707"},"modified":"2010-11-24T00:45:15","modified_gmt":"2010-11-24T05:45:15","slug":"marlboros-for-mommies","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/09\/18\/marlboros-for-mommies\/","title":{"rendered":"Cigarettes are for Mommies"},"content":{"rendered":"<p>I recently heard that Marlboros were originally marketed to women.\u00a0 Amy L. sent in these examples from the 1950s (found <a href=\"http:\/\/www.quitsmokingpainlesslynow.com\/cigarette-advertising\/marlboros-for-mummy\/\" target=\"_blank\">here<\/a>).\u00a0 She writes:<\/p>\n<blockquote><p><span style=\"font-size: x-small\">Notice how &#8220;in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood.&#8221;<\/span><\/p><\/blockquote>\n<p style=\"text-align: center\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/09\/marlboro20mummy.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2706  aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/09\/marlboro20mummy.jpg\" alt=\"\" width=\"400\" height=\"433\" \/><\/a><\/p>\n<p style=\"text-align: left\"><span style=\"color: #ff0000\"><strong>NEW! <\/strong><\/span>Vintage Ads featured <a href=\"http:\/\/community.livejournal.com\/vintage_ads\/1225739.html\" target=\"_blank\">this 1957 ad<\/a> suggesting that a Zippo Slim-Lighter is the perfect gift for a modern mother:<\/p>\n<p style=\"text-align: left\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10893\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/09\/0_28f57_acb78a49_XL.jpg\" alt=\"0_28f57_acb78a49_XL\" width=\"460\" height=\"586\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2008\/09\/0_28f57_acb78a49_XL.jpg 627w, https:\/\/thesocietypages.org\/socimages\/files\/2008\/09\/0_28f57_acb78a49_XL-235x300.jpg 235w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/p>\n<p style=\"text-align: center\">\n","protected":false},"excerpt":{"rendered":"<p>I recently heard that Marlboros were originally marketed to women.\u00a0 Amy L. sent in these examples from the 1950s (found here).\u00a0 She writes: Notice how &#8220;in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood.&#8221; [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[252,253,272,1890,23705],"class_list":["post-2707","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-healthmedicine","tag-history","tag-marriagefamily","tag-smokingtobacco","tag-vintage-stuff"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/2707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=2707"}],"version-history":[{"count":9,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/2707\/revisions"}],"predecessor-version":[{"id":29716,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/2707\/revisions\/29716"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=2707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=2707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=2707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}