{"id":25015,"date":"2010-07-05T10:29:36","date_gmt":"2010-07-05T15:29:36","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=25015"},"modified":"2013-12-05T05:12:21","modified_gmt":"2013-12-05T10:12:21","slug":"fashion-meets-the-gulf-oil-spill","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/07\/05\/fashion-meets-the-gulf-oil-spill\/","title":{"rendered":"Fashion Meets the Gulf Oil Spill"},"content":{"rendered":"

Fluid hair salon released this ad to let people know that it is donating all clipped hair to the oil recovery efforts in the Gulf:<\/p>\n

\"\"<\/a><\/p>\n

The ad is a perfect example of the way in which entirely-unrelated messages get inexplicably translated into half-naked women looking uncomfortable.\u00a0 Why not advertise donations to oil recovery with clean beaches, or dirty beaches, or oil booms, or rinsed off birds, or smiling shrimpers, or actual hair-based oil spill mats?\u00a0 Why in heaven’s name slather a perfectly clean woman in goop that looks like oil and make her crawl in a marsh?<\/p>\n

Because half-naked women who are dirty, disgusting, and uncomfortable are high-fashion<\/a>.\u00a0 Because we love to see women on their knees in the mud.\u00a0 To a great extent, elite fashion imagery involves putting women in gross situations and pretending that it’s cool.\u00a0 These images assault their bodies and their dignity.\u00a0 So how else would an elite <\/em>salon advertise its good-doing?\u00a0 Female punishment is the language of fashion<\/a>. <\/em>Fluid just speaks it fluently.<\/p>\n

\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Fluid hair salon released this ad to let people know that it is donating all clipped hair to the oil recovery efforts in the Gulf: The ad is a perfect example of the way in which entirely-unrelated messages get inexplicably translated into half-naked women looking uncomfortable.\u00a0 Why not advertise donations to oil recovery with clean […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[218,251,225,2123,55,2103,23703],"class_list":["post-25015","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bodies","tag-hair","tag-clothesfashion","tag-environmentnature","tag-gender","tag-gender-bodies","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/25015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=25015"}],"version-history":[{"count":11,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/25015\/revisions"}],"predecessor-version":[{"id":59969,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/25015\/revisions\/59969"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=25015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=25015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=25015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}