{"id":24847,"date":"2010-06-27T11:36:32","date_gmt":"2010-06-27T16:36:32","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=24847"},"modified":"2012-01-23T23:46:42","modified_gmt":"2012-01-24T04:46:42","slug":"the-wise-sensei-trope-as-marketing-tool","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/06\/27\/the-wise-sensei-trope-as-marketing-tool\/","title":{"rendered":"The Wise Sensei Trope as Marketing Tool"},"content":{"rendered":"<p>Sebastian sent in this ad for a used car website that uses the stereotype of the wise Japanese &#8220;sensei&#8221;:<\/p>\n<p style=\"text-align: center\"><a rel=\"attachment wp-att-24848\" href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/27\/the-wise-sensei-trope-as-marketing-tool\/4-33\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-24848 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/42-613x1024.jpg\" alt=\"\" width=\"491\" height=\"821\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/42-613x1024.jpg 613w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/42-299x500.jpg 299w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/42.jpg 1552w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/a><\/p>\n<p>We&#8217;ve got all the elements: the wise older man in a robe, stylized letters similar to what Margaret Cho describes as &#8220;feng shui Hong Kong fooey font,&#8221; the broken English, the reference to nature (&#8220;clean as pebble from stream&#8221;).<\/p>\n<p>Related posts: Asian enlightenment <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/11\/22\/co-opting-asian-enlightenment-for-marketing-purposes\/\">used to sell food<\/a>, and <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/12\/07\/1987-ad-reproduces-colorful-oriental-stereotype-for-an-american-audience\/\">more food<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebastian sent in this ad for a used car website that uses the stereotype of the wise Japanese &#8220;sensei&#8221;: We&#8217;ve got all the elements: the wise older man in a robe, stylized letters similar to what Margaret Cho describes as &#8220;feng shui Hong Kong fooey font,&#8221; the broken English, the reference to nature (&#8220;clean as [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1821,221,1759,42],"class_list":["post-24847","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-nation-japan","tag-cars","tag-raceethnicity-asianspacific-islanders","tag-religion"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/24847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=24847"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/24847\/revisions"}],"predecessor-version":[{"id":44368,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/24847\/revisions\/44368"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=24847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=24847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=24847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}