{"id":24724,"date":"2010-06-25T10:10:38","date_gmt":"2010-06-25T15:10:38","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=24724"},"modified":"2013-12-05T05:17:30","modified_gmt":"2013-12-05T10:17:30","slug":"race-gender-and-aggression-in-ads-for-menstrual-pain-meds","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/06\/25\/race-gender-and-aggression-in-ads-for-menstrual-pain-meds\/","title":{"rendered":"Race, Gender, and Aggression in Ads for Menstrual Pain Meds"},"content":{"rendered":"<p>These Chilean ads for menstrual pain medication, sent in by Mia A., turn women into symbols of violent aggression: fighters, literally, but also men of color.\u00a0 They simultaneously affirm, then, the association of violence with both masculinity and non-white skin and the <em>de<\/em>-association of women with those characteristics.\u00a0 The message is that men of color are appropriately violent, while women are not.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_BOXER-1024x690.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24726\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_BOXER-1024x690.jpg\" width=\"526\" height=\"354\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_BOXER-1024x690.jpg 1024w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_BOXER-1024x690-500x336.jpg 500w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_preview.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24727\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_preview.jpg\" width=\"528\" height=\"356\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_preview.jpg 590w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_preview-500x337.jpg 500w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_THAI_BOXER-1024x691.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24728\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_THAI_BOXER-1024x691.jpg\" width=\"526\" height=\"354\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_THAI_BOXER-1024x691.jpg 1024w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/Kitadol_THAI_BOXER-1024x691-500x337.jpg 500w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/a>(<a href=\"http:\/\/www.nicework.co.za\/nice-blog\/advertising\/genius\/\" target=\"_blank\">source<\/a>)<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>These Chilean ads for menstrual pain medication, sent in by Mia A., turn women into symbols of violent aggression: fighters, literally, but also men of color.\u00a0 They simultaneously affirm, then, the association of violence with both masculinity and non-white skin and the de-association of women with those characteristics.\u00a0 The message is that men of color [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2090,778,1771,285,1759,1760,1754,133],"class_list":["post-24724","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-violence","tag-intersectionality","tag-nation-chile","tag-raceethnicity","tag-raceethnicity-asianspacific-islanders","tag-raceethnicity-blacksafricans","tag-raceethnicity-latinos","tag-violence"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/24724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=24724"}],"version-history":[{"count":10,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/24724\/revisions"}],"predecessor-version":[{"id":59994,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/24724\/revisions\/59994"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=24724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=24724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=24724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}