{"id":24541,"date":"2010-06-13T11:40:08","date_gmt":"2010-06-13T16:40:08","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=24541"},"modified":"2012-02-20T16:43:05","modified_gmt":"2012-02-20T21:43:05","slug":"luxury-or-necessity","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/06\/13\/luxury-or-necessity\/","title":{"rendered":"Luxury or Necessity?"},"content":{"rendered":"<p>While I was at my grandma&#8217;s house this week I read <em>Buying In: What We Buy and Who We Are<\/em>, a fascinating book by Rob Walker. There will be more posts to come in the next few weeks, but for starters, I was struck by the results of a 2006 survey Walker mentions by the <a href=\"http:\/\/pewresearch.org\/pubs\/323\/luxury-or-necessity\" target=\"_blank\">Pew Research Center<\/a>. The survey asked people if various items were luxuries or necessities. Here are the results from 2006 and 1996:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/13\/luxury-or-necessity\/206-interior\/\" rel=\"attachment wp-att-24542\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24542 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/206-interior.gif\" alt=\"\" width=\"390\" height=\"797\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/206-interior.gif 390w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/206-interior-244x500.gif 244w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><\/a><\/p>\n<p>Clearly, over time we&#8217;re defining more and more items as necessities rather than luxuries:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/13\/luxury-or-necessity\/207212-interior\/\" rel=\"attachment wp-att-24543\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24543 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/207212-interior.gif\" alt=\"\" width=\"356\" height=\"729\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/207212-interior.gif 356w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/207212-interior-244x500.gif 244w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/a><\/p>\n<p>A breakdown of some results by age:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/13\/luxury-or-necessity\/215209-interior\/\" rel=\"attachment wp-att-24544\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24544 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/215209-interior.gif\" alt=\"\" width=\"349\" height=\"554\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/215209-interior.gif 349w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/215209-interior-314x499.gif 314w\" sizes=\"auto, (max-width: 349px) 100vw, 349px\" \/><\/a><\/p>\n<p>If I had to guess, I&#8217;d think the fact that younger people are less likely to say a TV is a necessity than older people is due not to less concern about TV but more willingness to watch content online. Does that seem reasonable? Other explanations?<\/p>\n<p>The survey found that the higher a person&#8217;s income, the more items they define as a necessity:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/13\/luxury-or-necessity\/208-interior\/\" rel=\"attachment wp-att-24545\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24545 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/208-interior.gif\" alt=\"\" width=\"337\" height=\"317\" \/><\/a><\/p>\n<p><a href=\"http:\/\/pewresearch.org\/pubs\/?ChartID=214\" target=\"_blank\">The biggest differences<\/a> by income were for dishwashers, cell phones, computers, and high-speed internet, which are more likely to be defined as a necessity as income increases.<\/p>\n<p>The Pew Center&#8217;s website has links to more detailed breakdowns, as well as full info on the question wording, methodology, etc. And as the authors say in the summary, the results show only a one-way change: in no case did they find that the overall percent defining something as a necessity decreased between 1996 and 2006. As they put it,<\/p>\n<blockquote><p>The old adage proclaims that &#8220;necessity is the mother of invention.&#8221; These findings serve as a reminder that the opposite is also true: invention is the mother of necessity. Throughout human history, from the wheel to the computer, previously unimaginable inventions have created their own demand, and eventually their own need.<\/p><\/blockquote>\n<p>The income data would seem to back this up: what we have, we often come to define as necessities.<\/p>\n<p>I would love to see an international comparison of some sort. I&#8217;ll see what I can find.<\/p>\n<p>UPDATE: I haven&#8217;t found an international comparison yet, but I discovered that the Pew Research Center <a href=\"http:\/\/pewsocialtrends.org\/pubs\/733\/luxury-necessity-recession-era-reevaluations\" target=\"_blank\">conducted the survey<\/a> again in 2009 to see if attitudes had changed during the recession. Quite a striking change for several items:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/13\/luxury-or-necessity\/733-2\/\" rel=\"attachment wp-att-24552\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24552 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/733-2.gif\" alt=\"\" width=\"374\" height=\"630\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/733-2.gif 374w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/733-2-296x500.gif 296w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/13\/luxury-or-necessity\/733-1\/\" rel=\"attachment wp-att-24551\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24551 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/733-1.gif\" alt=\"\" width=\"378\" height=\"438\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/13\/luxury-or-necessity\/733-5\/\" rel=\"attachment wp-att-24553\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24553 aligncenter\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/733-5.gif\" alt=\"\" width=\"402\" height=\"714\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/733-5.gif 402w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/06\/733-5-281x499.gif 281w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><\/a><\/p>\n<p>d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While I was at my grandma&#8217;s house this week I read Buying In: What We Buy and Who We Are, a fascinating book by Rob Walker. There will be more posts to come in the next few weeks, but for starters, I was struck by the results of a 2006 survey Walker mentions by the [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,229,36,12498,253,343,693,140],"class_list":["post-24541","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-class","tag-consumption","tag-economics","tag-economics-great-recession","tag-history","tag-tvmovies","tag-public-opinion","tag-internet"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/24541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=24541"}],"version-history":[{"count":12,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/24541\/revisions"}],"predecessor-version":[{"id":45138,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/24541\/revisions\/45138"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=24541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=24541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=24541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}