{"id":23877,"date":"2010-06-06T10:38:28","date_gmt":"2010-06-06T15:38:28","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=23877"},"modified":"2012-07-08T01:32:27","modified_gmt":"2012-07-08T06:32:27","slug":"the-sexualization-of-beer-blond-edition","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/06\/06\/the-sexualization-of-beer-blond-edition\/","title":{"rendered":"The Sexualization of Beer: Blond Edition"},"content":{"rendered":"<p>One example of the pervasive sexualization of beer is the ubiquitous personification of &#8220;blond&#8221; ales as blond women.\u00a0 Tom Megginson at <a href=\"http:\/\/workthatmatters.blogspot.com\/2010\/05\/case-of-blondes.html\" target=\"_blank\">Change Marketing<\/a> made this observation and collected a number of examples of this particular example of the <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/03\/25\/sexualizing-and-gendering-food\/\" target=\"_self\">gendering and sexualizing of food<\/a>:<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/06\/the-sexualization-of-beer-blond-edition\/1-88\/\" rel=\"attachment wp-att-23880\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23880\" title=\"1\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/05\/119.jpg\" alt=\"\" width=\"400\" height=\"344\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/06\/the-sexualization-of-beer-blond-edition\/2-57\/\" rel=\"attachment wp-att-23881\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23881\" title=\"2\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/05\/28.jpg\" alt=\"\" width=\"269\" height=\"240\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/06\/the-sexualization-of-beer-blond-edition\/3-48\/\" rel=\"attachment wp-att-23883\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23883\" title=\"3\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/05\/3.png\" alt=\"\" width=\"254\" height=\"365\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/06\/the-sexualization-of-beer-blond-edition\/4-29\/\" rel=\"attachment wp-att-23884\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23884\" title=\"4\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/05\/4.png\" alt=\"\" width=\"319\" height=\"341\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/06\/the-sexualization-of-beer-blond-edition\/5-24\/\" rel=\"attachment wp-att-23885\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23885\" title=\"5\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/05\/5.png\" alt=\"\" width=\"311\" height=\"352\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/06\/the-sexualization-of-beer-blond-edition\/6-17\/\" rel=\"attachment wp-att-23886\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23886\" title=\"6\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/05\/63.jpg\" alt=\"\" width=\"299\" height=\"400\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/06\/06\/the-sexualization-of-beer-blond-edition\/7-14\/\" rel=\"attachment wp-att-23887\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23887\" title=\"7\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/05\/72.jpg\" alt=\"\" width=\"373\" height=\"400\" \/><\/a><\/p>\n<p style=\"text-align: left;\">See more at <a href=\"http:\/\/workthatmatters.blogspot.com\/2010\/05\/case-of-blondes.html\" target=\"_blank\">Megginson&#8217;s post<\/a>.\u00a0 See also our other posts on gender and beer <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/12\/19\/an-ad-for-a-classic-beer-requires-classic-sexism\/\" target=\"_self\">here<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/10\/06\/woman-woman-beer-pizza\/\" target=\"_self\">here<\/a>, and <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/10\/09\/guest-post-normalization-of-maleness-and-whiteness-in-beer-packaging\/\" target=\"_self\">here<\/a>.<\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>Lisa Wade is a\u00a0<a href=\"http:\/\/lisa-wade.com\/\" target=\"_blank\">professor of sociology at Occidental College<\/a>. You can follow her on\u00a0<a href=\"https:\/\/twitter.com\/lisawade\/followers\" target=\"_blank\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/Lisa-Wade-PhD\/174350419354908\" target=\"_blank\">Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One example of the pervasive sexualization of beer is the ubiquitous personification of &#8220;blond&#8221; ales as blond women.\u00a0 Tom Megginson at Change Marketing made this observation and collected a number of examples of this particular example of the gendering and sexualizing of food: See more at Megginson&#8217;s post.\u00a0 See also our other posts on gender [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,23703,212,120],"class_list":["post-23877","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-marketing","tag-alcohol","tag-sex"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/23877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=23877"}],"version-history":[{"count":12,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/23877\/revisions"}],"predecessor-version":[{"id":49397,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/23877\/revisions\/49397"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=23877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=23877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=23877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}