{"id":23798,"date":"2010-05-24T10:52:18","date_gmt":"2010-05-24T15:52:18","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=23798"},"modified":"2013-12-15T02:58:22","modified_gmt":"2013-12-15T07:58:22","slug":"clean-like-a-man","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/05\/24\/clean-like-a-man\/","title":{"rendered":"“Clean Like a Man”"},"content":{"rendered":"

\"\"<\/a> We’ve posted many times on the way that cleaning is gendered feminine in a way that makes women ultimately responsible for housework.\u00a0 The Today <\/em>segment embedded below, however, does not suggest that cleaning is a feminine task. Instead, it turns the tables by arguing that men are better <\/em>at cleaning and that women need to learn how to “Clean Like a Man.”\u00a0 Ah-mazing.\u00a0 The second cleaning is framed as masculine, it becomes a story about men’s superiority over women.<\/p>\n

<\/object><\/p>\n

And, of course, for men cleaning is a war (“Gather the troops,” “Establish a plan of attack,” “Plan the victory party”) and women reward themselves by drinking white wine, playing music, and watching a chick flick.<\/p>\n

For examples of how women are responsible for the home, see help cleaning<\/a>, Olympic laundry<\/a>, this KFC advertisement offering moms a night off<\/a>, this a commercial montage<\/a>, Italian dye ad with a twist<\/a>, women love to clean<\/a>, homes of the future<\/a>, what\u2019s for dinner, honey?<\/a>, who buys for\u00a0the family<\/a>,\u00a0liberation through quick meals<\/a>, \u201cgive it to your wife<\/a>,\u201d so easy a mom can do it<\/a>,\u00a0men are useless<\/a>, and my husband\u2019s an ass<\/a>.<\/p>\n

See also our historical examples of the social construction of housework: husbands \u201chelp\u201d wives by buying machines<\/a>, gadgets replace slaves<\/a>, feminism by whirlpool<\/a>.<\/p>\n

Hat tip to Jezebel<\/a>.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

We’ve posted many times on the way that cleaning is gendered feminine in a way that makes women ultimately responsible for housework.\u00a0 The Today segment embedded below, however, does not suggest that cleaning is a feminine task. Instead, it turns the tables by arguing that men are better at cleaning and that women need to […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2096,2088,2087,272],"class_list":["post-23798","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-femininity","tag-gender-marriagefamily","tag-gender-masculinity","tag-marriagefamily"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/23798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=23798"}],"version-history":[{"count":11,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/23798\/revisions"}],"predecessor-version":[{"id":60209,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/23798\/revisions\/60209"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=23798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=23798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=23798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}