{"id":23785,"date":"2010-07-04T10:30:56","date_gmt":"2010-07-04T15:30:56","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=23785"},"modified":"2013-12-05T05:12:31","modified_gmt":"2013-12-05T10:12:31","slug":"bad-breath-a-capital-offense","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/07\/04\/bad-breath-a-capital-offense\/","title":{"rendered":"Bad Breath: A Capital Offense"},"content":{"rendered":"

This headline for this Listerine ad from 1951 reads, “Let the tide take her out… I WON’T!”<\/p>\n

Translation:\u00a0 “I’d let a woman with bad breath die before I would go on a date with her.”<\/p>\n

If that wouldn’t scare you into buying Listerine, I don’t know what would!<\/p>\n

\"\"<\/a><\/p>\n

Source: Vintage Ads<\/a>.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

This headline for this Listerine ad from 1951 reads, “Let the tide take her out… I WON’T!” Translation:\u00a0 “I’d let a woman with bad breath die before I would go on a date with her.” If that wouldn’t scare you into buying Listerine, I don’t know what would! Source: Vintage Ads. Lisa Wade, PhD is […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[218,257,233,2103,23705],"class_list":["post-23785","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bodies","tag-hygiene","tag-death","tag-gender-bodies","tag-vintage-stuff"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/23785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=23785"}],"version-history":[{"count":20,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/23785\/revisions"}],"predecessor-version":[{"id":59970,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/23785\/revisions\/59970"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=23785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=23785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=23785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}