{"id":2341,"date":"2008-09-01T00:00:34","date_gmt":"2008-09-01T05:00:34","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=2341"},"modified":"2017-09-16T16:25:14","modified_gmt":"2017-09-16T21:25:14","slug":"the-right-to-choose-a-gift-adapted-to-your-beauty-concerns","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/09\/01\/the-right-to-choose-a-gift-adapted-to-your-beauty-concerns\/","title":{"rendered":"“The Right to Choose… A Gift Adapted to Your Beauty Concerns”"},"content":{"rendered":"

In the contemporary U.S., the feminist movement has been so thoroughly intertwined with the pro-choice movement that the rhetoric of choice has become a common way to talk, more generally, about women’s liberation.\u00a0 And women’s liberation, as we have demonstrated (see here<\/a>, here<\/a>, here<\/a>, here<\/a>, here<\/a>, here<\/a>, and here<\/a>), is frequently co-opted for the purposes of selling women all sorts of products (including those in decided conflict with mainstream feminism, like this one<\/a> and this one<\/a>).<\/p>\n

A reader, Tracy in Canada, saw these ads at Sears.\u00a0 In them, the phrase\u00a0“the right to choose” is used to invoke feminist ideals and applied to the right to select a “gift adapted to your beauty concerns.”<\/p>\n

\"\"<\/a><\/p>\n

NEW! (Nov. ’09)<\/strong><\/span>: Kristyn G. sent in this commercial for a cable company in India that also co-opts the right to choose…in this case, the right to choose her own husband:<\/p>\n

 <\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

In the contemporary U.S., the feminist movement has been so thoroughly intertwined with the pro-choice movement that the rhetoric of choice has become a common way to talk, more generally, about women’s liberation.\u00a0 And women’s liberation, as we have demonstrated (see here, here, here, here, here, here, and here), is frequently co-opted for the purposes […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23384,55,2089,2095,1770],"class_list":["post-2341","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-social-construction-discourselanguage","tag-gender","tag-gender-beauty","tag-gender-feminismactivism","tag-nation-canada"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/2341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=2341"}],"version-history":[{"count":9,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/2341\/revisions"}],"predecessor-version":[{"id":70843,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/2341\/revisions\/70843"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=2341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=2341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=2341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}