{"id":22858,"date":"2010-05-08T10:59:57","date_gmt":"2010-05-08T15:59:57","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=22858"},"modified":"2013-12-15T03:15:55","modified_gmt":"2013-12-15T08:15:55","slug":"large-clothes-on-small-women-a-plus-size-marketing-mystery","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/05\/08\/large-clothes-on-small-women-a-plus-size-marketing-mystery\/","title":{"rendered":"Large Clothes on Small Women: A Plus-Size Marketing Mystery"},"content":{"rendered":"

Crossposted at Jezebel<\/a>.<\/p>\n

Meg R. noticed something funny at Woman Within<\/a>, a website that sells clothing sizes 12w to 44w.\u00a0 All of the models were very thin, thus not representative of the intended customer base at all.\u00a0 But, even odder, they were all swimming in clothes that (by today’s standards) were far too large for them.\u00a0 So the website featured thin models selling plus-size clothes (not, in itself, that surprising), but didn’t scale down the clothes to fit them!\u00a0 We might imagine that using thin women would make customers, even if they aren’t thin, like the clothes (because we all internalize thin preference), but modeling poorly fitting clothes, as Meg said, wasn’t doing the product any favors!\u00a0 We’re both baffled by the logic.<\/p>\n

Some examples:<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n

NEW! (July ’10):<\/strong><\/span> Liz R. sent in another example. This ad is for clothing sized 16-24 but with a very thin model:<\/p>\n

\"\"<\/a><\/p>\n

\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Crossposted at Jezebel. Meg R. noticed something funny at Woman Within, a website that sells clothing sizes 12w to 44w.\u00a0 All of the models were very thin, thus not representative of the intended customer base at all.\u00a0 But, even odder, they were all swimming in clothes that (by today’s standards) were far too large for […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[244,225,23703],"class_list":["post-22858","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-fat","tag-clothesfashion","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/22858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=22858"}],"version-history":[{"count":12,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/22858\/revisions"}],"predecessor-version":[{"id":60247,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/22858\/revisions\/60247"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=22858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=22858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=22858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}