{"id":22033,"date":"2010-03-28T09:14:43","date_gmt":"2010-03-28T14:14:43","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=22033"},"modified":"2017-09-16T21:47:55","modified_gmt":"2017-09-17T02:47:55","slug":"nielson-report-on-tv-and-internet-usage","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/03\/28\/nielson-report-on-tv-and-internet-usage\/","title":{"rendered":"Nielsen Report on TV and Internet Usage"},"content":{"rendered":"<p>Dmitriy T.M. sent us a <a href=\"http:\/\/blog.nielsen.com\/nielsenwire\/wp-content\/uploads\/2010\/03\/3Screens_4Q09_US_rpt.pdf\" target=\"_blank\" rel=\"noopener\">report from the Nielsen company<\/a> of time spent watching TV and using the internet.<\/p>\n<p>We do, of course, want to take into account possible sample bias&#8211;the data are based on answers from Nielsen TV and internet panel participants and a survey of cell phone users, and there&#8217;s likely some self-selection bias there, with some groups being more likely to participate than others. I know I&#8217;ve read about concerns with Nielsen&#8217;s data within the entertainment industry.<\/p>\n<p>That said, while I would be cautious about reporting the data as representative of the U.S. overall, the general trends are interesting. People 65+ watched over 47 hours of traditional (non-recorded) TV per week? Can that be possible? The only 65+-year-old whose TV-watching habits I know is my grandma, and she does tend to have the TV on at all times, even when she&#8217;s in the kitchen and is just listening, not watching.<\/p>\n<p>According to these data, among those of retirement age, TV watching is basically more than a full-time job. Kids aged 2-11, on the other hand, only have a part-time job watching TV, at about 25 hours per week.<\/p>\n<p>I, of course, had to sit down and calculate my own TV watching, which came out at a little over 6 hours per week when my friends and I have our Friday night TV watching get-together, 3 hours when we don&#8217;t. Less than I thought, overall. I am, however, that advertising nightmare, the person who watches 100% of TV online or DVRd, thus reducing the number of commercials I&#8217;m exposed to. You can blame me and others like me for the increasing number of product placements you see in TV shows, a way to try to incorporate sponsorship directly into the content rather than in separate commercials that people are finding more ways to skip.<\/p>\n<span class=\"ft_signature\"><em>Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Dmitriy T.M. sent us a report from the Nielsen company of time spent watching TV and using the internet. We do, of course, want to take into account possible sample bias&#8211;the data are based on answers from Nielsen TV and internet panel participants and a survey of cell phone users, and there&#8217;s likely some self-selection [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[129,343],"class_list":["post-22033","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-media","tag-tvmovies"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/22033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=22033"}],"version-history":[{"count":4,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/22033\/revisions"}],"predecessor-version":[{"id":71235,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/22033\/revisions\/71235"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=22033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=22033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=22033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}