{"id":21692,"date":"2010-04-03T10:29:29","date_gmt":"2010-04-03T15:29:29","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=21692"},"modified":"2013-12-15T03:36:53","modified_gmt":"2013-12-15T08:36:53","slug":"google-commercial-resists-gendered-marketing","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/04\/03\/google-commercial-resists-gendered-marketing\/","title":{"rendered":"Google Commercial Resists Gendered Marketing"},"content":{"rendered":"

Tom C. sent us an ad for Google that does an excellent job of resisting the urge to make separate commercials aimed at men and women. In the ad below, a searcher seeks information on masculine-typed and feminine-typed activities, as well as more neutral ones. It leaves open the sex of the searcher. It’s a nice counterpart to the profoundly gendered advertising we see almost everywhere else… and evidence that it doesn’t have to be that way.<\/p>\n

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For another example of non-gendered advertising, see this vintage Uniroyal tires ad<\/a>.<\/p>\n

In comparison, Hulu sometimes asks whether you want to see ads made “for her” or “for him,”<\/a> Facebook wants to know what sex you are so as to better sell to you<\/a>, and Best Buy will just assume you’re a dude<\/a>,<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Tom C. sent us an ad for Google that does an excellent job of resisting the urge to make separate commercials aimed at men and women. In the ad below, a searcher seeks information on masculine-typed and feminine-typed activities, as well as more neutral ones. It leaves open the sex of the searcher. It’s a […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,23703],"class_list":["post-21692","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=21692"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21692\/revisions"}],"predecessor-version":[{"id":60336,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21692\/revisions\/60336"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=21692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=21692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=21692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}