{"id":21660,"date":"2010-03-19T09:31:01","date_gmt":"2010-03-19T14:31:01","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=21660"},"modified":"2010-03-19T09:59:36","modified_gmt":"2010-03-19T14:59:36","slug":"marketing-with-white-female-vulnerability-to-male-aggression","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/03\/19\/marketing-with-white-female-vulnerability-to-male-aggression\/","title":{"rendered":"Marketing with White Female Vulnerability to Male Aggression"},"content":{"rendered":"<p>Jayna T. and V. sent in a number of commercials for home security systems. They point out that in all the commercials they&#8217;d seen (there are many, many, many more than what I have here), the intruders are men (White men, from what I can tell) and the person endangered is a White woman, either alone or with her daughter:<\/p>\n<p><object width=\"480\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/MeBt2xouWbY&amp;hl=en_US&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p><object width=\"480\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/1K8DKH7tCRU&amp;hl=en_US&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p><object width=\"480\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/cMpKDZDjBWM&amp;hl=en_US&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>So they&#8217;re selling home security systems by playing on the idea of the vulnerable middle-class White woman, easily victimized in her home. Luckily, home intruders are easily frightened away by an alarm system and run for the hills.<\/p>\n<p>Saturday Night Live recently parodied these commercials, and I think the skit sums them up nicely:<\/p>\n<p><object width=\"512\" height=\"296\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"src\" value=\"http:\/\/www.hulu.com\/embed\/Mbnto58AYxv1_TEQLqo1vA\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>UPDATE: A commenter pointed out this Target: Women segment on the same topic:<\/p>\n<p><object width=\"480\" height=\"385\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/DJ7nBugejXs&amp;hl=en_US&amp;fs=1&amp;\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jayna T. and V. sent in a number of commercials for home security systems. They point out that in all the commercials they&#8217;d seen (there are many, many, many more than what I have here), the intruders are men (White men, from what I can tell) and the person endangered is a White woman, either [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2056,55,2096,2090],"class_list":["post-21660","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crimelaw","tag-gender","tag-gender-femininity","tag-gender-violence"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=21660"}],"version-history":[{"count":3,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21660\/revisions"}],"predecessor-version":[{"id":21759,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21660\/revisions\/21759"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=21660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=21660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=21660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}