{"id":21500,"date":"2010-03-12T10:48:24","date_gmt":"2010-03-12T15:48:24","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=21500"},"modified":"2013-12-15T03:50:31","modified_gmt":"2013-12-15T08:50:31","slug":"an-example-of-compulsory-femininity","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/03\/12\/an-example-of-compulsory-femininity\/","title":{"rendered":"An Example of Compulsory Femininity"},"content":{"rendered":"<p>This Dove deodorant commercial, sent in by Emma H., is a nice, simple example of how women are taught that certain feminine performances are <em>required<\/em>.\u00a0 In the commercial, the woman wants to wear a sleeveless dress. Her comment is followed by the following text:<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/12\/an-example-of-compulsory-femininity\/capture-102\/\" rel=\"attachment wp-att-21502\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21502\" title=\"Capture\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/Capture3.jpg\" width=\"345\" height=\"79\" \/><\/a><\/p>\n<p>Emphasis on &#8220;has&#8221; and &#8220;of course,&#8221; of course.<\/p>\n<p>Watch it:<\/p>\n<p><object width=\"640\" height=\"385\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/xT6Rr2norAc&amp;hl=en_US&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>This is the same Dove, of course, that <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/05\/24\/onslaught-dove-vs-axe\/\" target=\"_self\">markets itself with the &#8220;real beauty&#8221; campaign and is owned by the same company as Axe<\/a>.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>This Dove deodorant commercial, sent in by Emma H., is a nice, simple example of how women are taught that certain feminine performances are required.\u00a0 In the commercial, the woman wants to wear a sleeveless dress. Her comment is followed by the following text: Emphasis on &#8220;has&#8221; and &#8220;of course,&#8221; of course. Watch it: This [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[218,251,257,55,2089,2103],"class_list":["post-21500","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bodies","tag-hair","tag-hygiene","tag-gender","tag-gender-beauty","tag-gender-bodies"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=21500"}],"version-history":[{"count":14,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21500\/revisions"}],"predecessor-version":[{"id":60398,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21500\/revisions\/60398"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=21500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=21500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=21500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}