{"id":21229,"date":"2010-03-16T10:29:40","date_gmt":"2010-03-16T15:29:40","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=21229"},"modified":"2013-12-15T03:49:29","modified_gmt":"2013-12-15T08:49:29","slug":"the-power-of-words","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/03\/16\/the-power-of-words\/","title":{"rendered":"The Power of Words"},"content":{"rendered":"<p>Jay Livingston, who blogs at <a href=\"http:\/\/montclairsoci.blogspot.com\/\" target=\"_blank\">MontClair SocioBlog<\/a>, <a href=\"http:\/\/montclairsoci.blogspot.com\/2009\/10\/culture-relativism-and-bank-ads.html\" target=\"_blank\">put up a set of ads<\/a> for a bank that illustrate a basic sociological insight. The message in the ads is &#8220;Different values make the world a richer place&#8221; and they each feature the same image triply labeled.<\/p>\n<p>Privilege.\u00a0 Sacrifice.\u00a0 Role model.<br \/>\n<a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/16\/the-power-of-words\/00_hsbc-parenting\/\" rel=\"attachment wp-att-21230\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21230\" title=\"00_hsbc-parenting\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_hsbc-parenting.jpg\" width=\"570\" height=\"146\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_hsbc-parenting.jpg 947w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_hsbc-parenting-499x128.jpg 499w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><br \/>\nDecor.\u00a0 Souvenir.\u00a0 Place of prayer.<br \/>\n<a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/16\/the-power-of-words\/00_hsbc-oriental-rug\/\" rel=\"attachment wp-att-21231\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21231\" title=\"00_hsbc-oriental-rug\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_hsbc-oriental-rug.jpg\" width=\"570\" height=\"144\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_hsbc-oriental-rug.jpg 948w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_hsbc-oriental-rug-500x127.jpg 500w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><br \/>\nFreedom.\u00a0 Status symbol.\u00a0 Polluter.<br \/>\n<a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/16\/the-power-of-words\/00_hsbc-old-car\/\" rel=\"attachment wp-att-21232\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21232\" title=\"00_hsbc-old-car\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_hsbc-old-car.jpg\" width=\"568\" height=\"144\" \/><\/a><br \/>\nStyle.\u00a0 Soldier.\u00a0 Survivor.<br \/>\n<a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/16\/the-power-of-words\/71872_11_m8396_1a_r2-indd\/\" rel=\"attachment wp-att-21233\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21233\" title=\"71872_11_M8396_1A_r2.indd\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_hsbc-head-1024x547.jpg\" width=\"561\" height=\"299\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_hsbc-head-1024x547.jpg 1024w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_hsbc-head-500x267.jpg 500w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_hsbc-head.jpg 1056w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><\/a><br \/>\nGlorified.\u00a0 Vilified.\u00a0 Gentrified.<br \/>\n<a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/16\/the-power-of-words\/00_hsbc_nyc\/\" rel=\"attachment wp-att-21234\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21234\" title=\"00_HSBC_NYC\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/03\/00_HSBC_NYC.jpg\" width=\"409\" height=\"545\" \/><\/a><\/p>\n<p>They say that a photograph is worth a thousand words, but this exercise reminds us how much words, even one word, can shape our interpretation of an image. The world doesn&#8217;t just exist, it must always be interpreted. Those immediately around us have a great ability to influence how we see the world, but the people with power over media do also&#8230; and their power is vast.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Jay Livingston, who blogs at MontClair SocioBlog, put up a set of ads for a bank that illustrate a basic sociological insight. The message in the ads is &#8220;Different values make the world a richer place&#8221; and they each feature the same image triply labeled. Privilege.\u00a0 Sacrifice.\u00a0 Role model. Decor.\u00a0 Souvenir.\u00a0 Place of prayer. Freedom.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23384,129,23622],"class_list":["post-21229","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-social-construction-discourselanguage","tag-media","tag-social-construction-symbols"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=21229"}],"version-history":[{"count":9,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21229\/revisions"}],"predecessor-version":[{"id":60386,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21229\/revisions\/60386"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=21229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=21229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=21229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}