{"id":21019,"date":"2010-03-24T10:50:53","date_gmt":"2010-03-24T15:50:53","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=21019"},"modified":"2013-12-15T03:43:50","modified_gmt":"2013-12-15T08:43:50","slug":"del-monte-says-get-naked-but-be-insecure-about-your-ass","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/03\/24\/del-monte-says-get-naked-but-be-insecure-about-your-ass\/","title":{"rendered":"Del Monte says: Get Naked, But Be Insecure About Your Ass"},"content":{"rendered":"<p>In the theme of <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/11\/13\/using-sex-to-encourage-organ-donation\/\" target=\"_self\">selling <em>everything <\/em>with sex<\/a>, I present Del Monte&#8217;s <a href=\"http:\/\/www.fruitundressed.com\/index.html\" target=\"_blank\">&#8220;fruit undressed&#8221;<\/a> campaign.\u00a0 First I saw this along the side of a webpage I was perusing (for you, readers, for you):<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/24\/del-monte-says-get-naked-but-be-insecure-about-your-ass\/pear1\/\" rel=\"attachment wp-att-21021\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21021\" title=\"pear1\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/pear1.jpg\" width=\"300\" height=\"253\" \/><\/a><\/p>\n<p>Damn it; I clicked.\u00a0 The product is, like, a reinvented fruit cocktail:<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/24\/del-monte-says-get-naked-but-be-insecure-about-your-ass\/fu-alt\/\" rel=\"attachment wp-att-21022\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21022\" title=\"fu-alt\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/fu-alt.jpg\" width=\"328\" height=\"337\" \/><\/a><\/p>\n<p>It&#8217;s being marketed with these ads suggestively suggesting that the fruit is nude:<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/24\/del-monte-says-get-naked-but-be-insecure-about-your-ass\/1024x768_mango\/\" rel=\"attachment wp-att-21023\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21023\" title=\"1024x768_Mango\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_Mango.jpg\" width=\"529\" height=\"396\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_Mango.jpg 1024w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_Mango-500x375.jpg 500w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/24\/del-monte-says-get-naked-but-be-insecure-about-your-ass\/1024x768_peaches\/\" rel=\"attachment wp-att-21024\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21024\" title=\"1024x768_Peaches\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_Peaches.jpg\" width=\"528\" height=\"395\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_Peaches.jpg 1024w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_Peaches-500x375.jpg 500w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/24\/del-monte-says-get-naked-but-be-insecure-about-your-ass\/1024x768_redgrapefruit\/\" rel=\"attachment wp-att-21025\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21025\" title=\"1024x768_RedGrapefruit\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_RedGrapefruit.jpg\" width=\"529\" height=\"396\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_RedGrapefruit.jpg 1024w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_RedGrapefruit-500x375.jpg 500w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/><\/a><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/24\/del-monte-says-get-naked-but-be-insecure-about-your-ass\/1024x768_pineapple\/\" rel=\"attachment wp-att-21026\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21026\" title=\"1024x768_Pineapple\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_Pineapple.jpg\" width=\"529\" height=\"396\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_Pineapple.jpg 1024w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/1024x768_Pineapple-500x375.jpg 500w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/><\/a><\/p>\n<p>Notice that that last one is referencing Mardi Gras.\u00a0 Flash those pineapples, baby!<\/p>\n<p>But don&#8217;t get too cocky, the ad campaign reminds us, you still look fat in clothes and should be horribly insecure about it:<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/24\/del-monte-says-get-naked-but-be-insecure-about-your-ass\/butt\/\" rel=\"attachment wp-att-21029\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21029\" title=\"butt\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/butt.jpg\" width=\"446\" height=\"373\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/butt.jpg 548w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/butt-500x418.jpg 500w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\" \/><\/a><\/p>\n<p>Yeah, so sexual objectification and hatred of women&#8217;s bodies all in one!\u00a0 Just to sell fruit cocktail!<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>In the theme of selling everything with sex, I present Del Monte&#8217;s &#8220;fruit undressed&#8221; campaign.\u00a0 First I saw this along the side of a webpage I was perusing (for you, readers, for you): Damn it; I clicked.\u00a0 The product is, like, a reinvented fruit cocktail: It&#8217;s being marketed with these ads suggestively suggesting that the [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[279,2124,55,2093,120],"class_list":["post-21019","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-objectification","tag-foodagriculture","tag-gender","tag-gender-objectification","tag-sex"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=21019"}],"version-history":[{"count":16,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21019\/revisions"}],"predecessor-version":[{"id":60360,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/21019\/revisions\/60360"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=21019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=21019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=21019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}