{"id":20986,"date":"2010-03-19T10:54:08","date_gmt":"2010-03-19T15:54:08","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=20986"},"modified":"2013-12-15T03:46:37","modified_gmt":"2013-12-15T08:46:37","slug":"packaging-a-lot-of-hot-air","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/03\/19\/packaging-a-lot-of-hot-air\/","title":{"rendered":"Packaging = A Lot of Hot Air"},"content":{"rendered":"<p>Jay Livingston of MontClair SocioBlog, in the tradition of <a href=\"http:\/\/monster-blue.blogspot.com\/\" target=\"_blank\">Dan Myer<\/a>&#8216;s takedowns of <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/09\/06\/capitalism-and-instructions-for-use\/\" target=\"_self\">TIDE<\/a> and <a href=\"http:\/\/monster-blue.blogspot.com\/2009\/08\/how-much-toothpaste.html\" target=\"_blank\">Aquafresh<\/a>, tells the tale of his aspirin purchase:<\/p>\n<blockquote><p>It came in two sizes \u2013 120 pills and 300 pills. The larger size was the better bargain. And it certainly looked much larger on the shelf.<\/p>\n<p>Then I got home and opened the package. The bottle was mostly empty. I had bought a lot of air. The 300 little aspirin tablets were all there I guess, though I didn\u2019t bother to count them. But they would have fit into a bottle one-third the size.<\/p><\/blockquote>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/19\/packaging-a-lot-of-hot-air\/00_package_01\/\" rel=\"attachment wp-att-20988\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20988\" title=\"00_Package_01\" alt=\"\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/00_Package_01.jpg\" width=\"472\" height=\"389\" \/><\/a><\/p>\n<p>For more marketing tricks, see our post on <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/12\/18\/the-meaningless-discount\/\" target=\"_self\">the meaningless discount<\/a> and <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/12\/20\/the-geography-of-a-restaurant-menu\/\" target=\"_self\">the geography of the menu<\/a>.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Jay Livingston of MontClair SocioBlog, in the tradition of Dan Myer&#8216;s takedowns of TIDE and Aquafresh, tells the tale of his aspirin purchase: It came in two sizes \u2013 120 pills and 300 pills. The larger size was the better bargain. And it certainly looked much larger on the shelf. Then I got home and [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[252,23703],"class_list":["post-20986","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-healthmedicine","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/20986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=20986"}],"version-history":[{"count":14,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/20986\/revisions"}],"predecessor-version":[{"id":60376,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/20986\/revisions\/60376"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=20986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=20986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=20986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}