{"id":20598,"date":"2010-03-13T10:20:34","date_gmt":"2010-03-13T15:20:34","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=20598"},"modified":"2017-09-16T22:08:21","modified_gmt":"2017-09-17T03:08:21","slug":"examples-of-shifts-in-social-mores","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/03\/13\/examples-of-shifts-in-social-mores\/","title":{"rendered":"Examples of Shifts in Social Mores"},"content":{"rendered":"<p><strong>Example One: <\/strong>Is it me, or do the bare buns in this ad seem just a little bit child-porny?\u00a0 It&#8217;s a nice example of how our sensibilities change; these days there is a loud and ubiquitous discourse around children&#8217;s vulnerability to sexual exploitation.\u00a0 A discourse that, I think, would make this ad inappropriate today.<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/13\/examples-of-shifts-in-social-mores\/cocomalt\/\" rel=\"attachment wp-att-20600\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20600\" title=\"cocomalt\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/cocomalt-489x1024.jpg\" alt=\"\" width=\"489\" height=\"1024\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/cocomalt-489x1024.jpg 489w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/cocomalt-239x500.jpg 239w, https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/cocomalt.jpg 747w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/a><\/p>\n<p><strong>Example Two: <\/strong>After decades of anti-smoking public health initiatives which included, along with health warnings, the association of smoking with bad breath, yellow teeth, and stinking clothes and hair, I somehow don&#8217;t think food would be marketed with a cigarette in its mouth (1950).<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/13\/examples-of-shifts-in-social-mores\/4376285357_7f73553073\/\" rel=\"attachment wp-att-20601\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20601\" title=\"4376285357_7f73553073\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/4376285357_7f73553073.jpg\" alt=\"\" width=\"500\" height=\"434\" \/><\/a><\/p>\n<p><strong>Example Three: <\/strong>This candy ad begins &#8220;Some tigers eat people.\u00a0 I eat tigers.\u00a0 His tail was 3 chocolates longer.&#8221;\u00a0 Then, it continues, &#8220;P.S. I made a gun from the tube.&#8221; \u00a0 Today, in most parts of the U.S., childhood innocence is no longer marketed with firearms.<\/p>\n<p><a href=\"https:\/\/thesocietypages.org\/socimages\/2010\/03\/13\/examples-of-shifts-in-social-mores\/6a00d83451ccbc69e20120a8a08020970b\/\" rel=\"attachment wp-att-20606\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20606\" title=\"6a00d83451ccbc69e20120a8a08020970b\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2010\/02\/6a00d83451ccbc69e20120a8a08020970b.jpg\" alt=\"\" width=\"300\" height=\"401\" \/><\/a><\/p>\n<p>Source: Vintage ads (<a href=\"http:\/\/community.livejournal.com\/vintage_ads\/1753930.html\" target=\"_blank\" rel=\"noopener\">here<\/a>, <a href=\"http:\/\/community.livejournal.com\/vintage_ads\/1748107.html\" target=\"_blank\" rel=\"noopener\">here<\/a>, and <a href=\"http:\/\/community.livejournal.com\/vintage_ads\/1755308.html\" target=\"_blank\" rel=\"noopener\">here<\/a>) and <a href=\"http:\/\/pzrservices.typepad.com\/vintageadvertising\/2010\/02\/candy-ads-from-the-1950s.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+typepad%2Fpzrservices%2Fvintageadvertising+%28Found+in+Mom%27s+Basement%29&amp;utm_content=Google+Reader\" target=\"_blank\" rel=\"noopener\">Found in Mom&#8217;s Basement<\/a>.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Example One: Is it me, or do the bare buns in this ad seem just a little bit child-porny?\u00a0 It&#8217;s a nice example of how our sensibilities change; these days there is a loud and ubiquitous discourse around children&#8217;s vulnerability to sexual exploitation.\u00a0 A discourse that, I think, would make this ad inappropriate today. Example [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[223,2124,1047,250,1890,23705],"class_list":["post-20598","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-childrenyouth","tag-foodagriculture","tag-pornography","tag-guns","tag-smokingtobacco","tag-vintage-stuff"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/20598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=20598"}],"version-history":[{"count":40,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/20598\/revisions"}],"predecessor-version":[{"id":71259,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/20598\/revisions\/71259"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=20598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=20598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=20598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}