{"id":20014,"date":"2012-12-18T12:00:18","date_gmt":"2012-12-18T17:00:18","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=20014"},"modified":"2012-12-18T14:03:09","modified_gmt":"2012-12-18T19:03:09","slug":"historical-trends-in-gun-advertising","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2012\/12\/18\/historical-trends-in-gun-advertising\/","title":{"rendered":"Historical Trends in Gun Advertising"},"content":{"rendered":"

This post originally appeared on Sociological Images in 2010. Cross-posted at The Huffington Post<\/a>.<\/em><\/p>\n

Bob Z. and Dmitriy T.M. sent us a link to a vintage collection of gun advertising<\/a>, organized by decade, that shows some interesting trends.<\/p>\n

In the 1900s and 1910s, gun advertising frequently simply touted the benefits of the gun itself, ignoring completely any indication as to what the gun was for:<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n

In the ’20s and ’30s, gun advertising more frequently involved a hunting or pest-reduction theme:<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

This theme continued through the 40s, but alongside a new theme, war (i.e., World War II):<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Then, in the 1960s, the war theme disappeared and the hunting theme continued, this time with a new twist. Instead of just hunting for food (and sport) or to protect your property, ads included the hunting of exotic game solely for sport:<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n

Since the 1990s, we’ve seen a new kind of gun advertising in which self-defense is the selling point.\u00a0 Interestingly, this new marketing strategy is designed to bring in women<\/a>,\u00a0gays and lesbians, people of color, and kids<\/a>.<\/p>\n

Notably, if you are unfortunate enough to be assaulted, carrying a gun makes it more likely<\/a> that you’ll be shot in the encounter.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

This post originally appeared on Sociological Images in 2010. Cross-posted at The Huffington Post. Bob Z. and Dmitriy T.M. sent us a link to a vintage collection of gun advertising, organized by decade, that shows some interesting trends. In the 1900s and 1910s, gun advertising frequently simply touted the benefits of the gun itself, ignoring […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[155,223,2124,55,253,250,285,54,23705,309],"class_list":["post-20014","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-animals","tag-childrenyouth","tag-foodagriculture","tag-gender","tag-history","tag-guns","tag-raceethnicity","tag-sexual-orientation","tag-vintage-stuff","tag-warmilitary"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/20014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=20014"}],"version-history":[{"count":27,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/20014\/revisions"}],"predecessor-version":[{"id":50071,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/20014\/revisions\/50071"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=20014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=20014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=20014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}