{"id":1988,"date":"2008-08-03T01:25:09","date_gmt":"2008-08-03T06:25:09","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=1988"},"modified":"2010-11-24T00:20:31","modified_gmt":"2010-11-24T05:20:31","slug":"conflating-modernity-with-the-west","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/08\/03\/conflating-modernity-with-the-west\/","title":{"rendered":"Conflating Modernity with the West"},"content":{"rendered":"

In this ad for Union Carbide is an excellent example of the dichotomization of “tradition” and “modernity” and the conflation of “modernity” with the West.\u00a0 Text:<\/p>\n

Science helps build a new India.<\/p>\n

Oxen working the fields . . . the eternal river Ganges . . . jeweled elephants on parade.\u00a0 Today these symbols of ancient India exist side by side with a new sight–modern industry.\u00a0 India has developed bold new plans to build its economy and bring the promise of a bright future to its more than 400,000,000 poeple.\u00a0 But India needs the technical knowledge of the western world.\u00a0 For example, working with Indian engineers and technicians, Union Carbide recently made available its vast scientific resources to help build a major chemicals and plastics plant near Bombay.\u00a0 Throughout the free world, Union Carbide has been actively engaged in building plants for the manufacture of chemicals, plastics, carbons, gases, and metals.\u00a0 The people of Union Carbide welcome the opportunity to use their knowledge and sills in partnership with the citizens of so many great countries.<\/p><\/blockquote>\n

\"\"<\/a><\/p>\n

UPDATE:<\/strong>\u00a0 <\/span>In the comments, Village Idiot mentioned the imagery which I, ironically, lost sight of in favor of the text.\u00a0 The great white hand (of God?) pouring what looks like blood out of a scientific beaker onto a scene of dark figures!\u00a0 Wow!<\/p>\n

Found at Vintage Ads<\/a> thanks to Ben O.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this ad for Union Carbide is an excellent example of the dichotomization of “tradition” and “modernity” and the conflation of “modernity” with the West.\u00a0 Text: Science helps build a new India. Oxen working the fields . . . the eternal river Ganges . . . jeweled elephants on parade.\u00a0 Today these symbols of ancient […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[232,701,1784,290],"class_list":["post-1988","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-cultural-imperialismneocolonialism","tag-modernprimitive","tag-nation-india","tag-sciencetechnology"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=1988"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1988\/revisions"}],"predecessor-version":[{"id":29641,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1988\/revisions\/29641"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=1988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=1988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=1988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}