{"id":19287,"date":"2010-01-24T10:35:28","date_gmt":"2010-01-24T15:35:28","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=19287"},"modified":"2013-12-15T04:24:11","modified_gmt":"2013-12-15T09:24:11","slug":"control-top-for-a-beautiful-pregnant-stomach","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/01\/24\/control-top-for-a-beautiful-pregnant-stomach\/","title":{"rendered":"Control Top: For a Beautiful Pregnant Stomach"},"content":{"rendered":"

Z at It’s The Thought That Counts<\/a> asked\u00a0us to submit for commentary\u00a0a product called the BeBand on sale at Target<\/a>.\u00a0 The Band is designed for pregnant women and women who’ve recently given birth:<\/p>\n

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(Note the carefully placed rings!\u00a0 This model is no unwed mother!)<\/p>\n

The box says that it will “cover unbuttoned pre-pregnancy jeans,” “hold up too-big maternity pants,” and allow you to “fit into pre-pregnancy pants sooner after giving birth”:<\/p>\n

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But it’s interesting that that’s the fine print.\u00a0 The large print emphasizes beauty (“Be Belly Beautiful”) and the product is also sold under the name BellaBand.<\/p>\n

Questions:<\/p>\n

I’ve never been pregnant, is this a new product?\u00a0 If so,\u00a0is it\u00a0a\u00a0useful product or an invented need?<\/p>\n

Even if this is a useful product, what do you think of the emphasis on beauty on the part of the marketers?<\/p>\n

Is this not just another part of a demand for women to be freakin’ gorgeous at every part of their lifecycle<\/a>?<\/p>\n

NEW! (Mar. ’10):<\/strong><\/span> Along the same lines, R. Walker told us about a product called Shrinkx Hips<\/a>:<\/p>\n

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For the low price of $54.99, “Shrinkx Hips provides constant, even pressure to gently guide hips back to their pre-pregnancy position” (if you wear it for 8 weeks). R.W. said it seems like a torture device, and I rather agree. But hey, apparently it makes you look like that model afterward, so what’s a little pain?<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Z at It’s The Thought That Counts asked\u00a0us to submit for commentary\u00a0a product called the BeBand on sale at Target.\u00a0 The Band is designed for pregnant women and women who’ve recently given birth: (Note the carefully placed rings!\u00a0 This model is no unwed mother!) The box says that it will “cover unbuttoned pre-pregnancy jeans,” “hold […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2083,218,227,55,2089,2103,23703],"class_list":["post-19287","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-abortionreproduction","tag-bodies","tag-commodification","tag-gender","tag-gender-beauty","tag-gender-bodies","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/19287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=19287"}],"version-history":[{"count":17,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/19287\/revisions"}],"predecessor-version":[{"id":60521,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/19287\/revisions\/60521"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=19287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=19287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=19287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}