{"id":18460,"date":"2010-01-02T10:44:04","date_gmt":"2010-01-02T15:44:04","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=18460"},"modified":"2013-12-15T04:37:12","modified_gmt":"2013-12-15T09:37:12","slug":"for-some-inexplicable-reason-the-british-train-mascot-is-a-mexican-wrestler","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2010\/01\/02\/for-some-inexplicable-reason-the-british-train-mascot-is-a-mexican-wrestler\/","title":{"rendered":"(For Some Inexplicable Reason the) British Train Mascot is a Mexican Wrestler"},"content":{"rendered":"

Ricardo G. sent in a link to a British campaign encouraging citizens to ride the train.\u00a0 The campaign<\/a> features a Mexican wrestler named Loco Toledo.<\/p>\n

\"Capture\"<\/p>\n

The commercials basically feature him acting weird (“loco” means crazy), speaking broken\u00a0English,\u00a0and comparing the awesomeness of England’s train system with Mexico’s. An example:<\/p>\n

<\/object><\/p>\n

How exactly is this different than the Frito Bandito<\/a> and the Sleepy Sanka Mexican<\/a>?<\/p>\n

Other examples of contemporary advertising campaigns featuring demeaning racial and ethnic stereotypes: the U-Washee<\/a>, KFC thinks Asians are ridiculous<\/a>, Native American sports mascots<\/a>, racism in identity theft ads<\/a>, Indian, Chinese<\/a>, and Italian stereotypes<\/a> in superbowl ads, Asian kitch<\/a>,\u00a0selling noodles with Asian enlightenment<\/a>, and\u00a0Mr. Wasabi<\/a>.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

Ricardo G. sent in a link to a British campaign encouraging citizens to ride the train.\u00a0 The campaign features a Mexican wrestler named Loco Toledo. The commercials basically feature him acting weird (“loco” means crazy), speaking broken\u00a0English,\u00a0and comparing the awesomeness of England’s train system with Mexico’s. An example: How exactly is this different than the […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1811,1824,283,285,1754,307],"class_list":["post-18460","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-nation-britainthe-u-k","tag-nation-mexico","tag-prejudicediscrimination","tag-raceethnicity","tag-raceethnicity-latinos","tag-traveltourism"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/18460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=18460"}],"version-history":[{"count":12,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/18460\/revisions"}],"predecessor-version":[{"id":60598,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/18460\/revisions\/60598"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=18460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=18460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=18460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}