{"id":18161,"date":"2009-12-24T10:52:09","date_gmt":"2009-12-24T15:52:09","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=18161"},"modified":"2014-01-20T01:52:36","modified_gmt":"2014-01-20T06:52:36","slug":"12-mums-makes-the-workload-light","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/12\/24\/12-mums-makes-the-workload-light\/","title":{"rendered":"12 Mums Makes the Workload Light!"},"content":{"rendered":"<p>Over Thanksgiving we posted <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/11\/25\/doing-gender-and-making-holidays\/\" target=\"_self\">a Bed, Bath, and Beyond ad<\/a> that illustrated the fact that women, overwhelmingly, take responsibility for the work involved with holidays.\u00a0 Victoria S. sent us a U.K. website illustrating the same idea.\u00a0 The website, for <a href=\"http:\/\/www.overgate.co.uk\/\" target=\"_blank\">a shopping center<\/a>, is using the slogan, the 12 Mums of Christmas.<\/p>\n<p>Victoria writes:<\/p>\n<blockquote><p>&#8230;it assumes that the mum of the family does EVERYTHING for the family\/friends.\u00a0 It also forgets about people who therefore don&#8217;t have children, or people who are on their own, or those that don&#8217;t have a mum-type figure in their lives etc&#8230;<\/p><\/blockquote>\n<p>The site even nicely describes the various tasks that &#8220;mums&#8221; are responsible for.<\/p>\n<p>The shopper:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18170\" title=\"mums2\" alt=\"mums2\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/12\/mums2.JPG\" width=\"545\" height=\"243\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/12\/mums2.JPG 717w, https:\/\/thesocietypages.org\/socimages\/files\/2009\/12\/mums2-500x223.jpg 500w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>The planner:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18232\" title=\"mums1\" alt=\"mums1\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/12\/mums11.JPG\" width=\"547\" height=\"241\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/12\/mums11.JPG 734w, https:\/\/thesocietypages.org\/socimages\/files\/2009\/12\/mums11-499x220.jpg 499w\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" \/><\/p>\n<p>The wrapper:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18173\" title=\"mums3\" alt=\"mums3\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/12\/mums3.JPG\" width=\"547\" height=\"235\" \/><\/p>\n<p>The party girl:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18178\" title=\"mums4\" alt=\"mums4\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/12\/mums4.JPG\" width=\"550\" height=\"238\" \/><\/p>\n<p>Mums!\u00a0 Do all the work!\u00a0 Look great!\u00a0 And have a good time, too!\u00a0 Or else you fail as a mother.\u00a0 Just sayin&#8217;.<\/p>\n<span class=\"ft_signature\"><em><a href=\"http:\/\/lisa-wade.com\/\">Lisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em><a href=\"https:\/\/www.amazon.com\/American-Hookup-New-Culture-Campus\/dp\/039328509X?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">American Hookup<\/a><em>, a book about college sexual culture; a <a href=\"https:\/\/www.amazon.com\/Gender-Interactions-Institutions-Lisa-Wade\/dp\/0393931072?ie=UTF8&amp;*Version*=1&amp;*entries*=0\">textbook about gender<\/a>; and a forthcoming introductory text: <\/em><a href=\"https:\/\/lisa-wade.com\/intro\/\">Terrible Magnificent Sociology<\/a><em>.\u00a0You can follow her on <a href=\"https:\/\/twitter.com\/lisawade\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/lisawadephd\/\">Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"<p>Over Thanksgiving we posted a Bed, Bath, and Beyond ad that illustrated the fact that women, overwhelmingly, take responsibility for the work involved with holidays.\u00a0 Victoria S. sent us a U.K. website illustrating the same idea.\u00a0 The website, for a shopping center, is using the slogan, the 12 Mums of Christmas. Victoria writes: &#8230;it assumes [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2088,2100,254,272,76],"class_list":["post-18161","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-marriagefamily","tag-gender-work","tag-holidays","tag-marriagefamily","tag-work"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/18161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=18161"}],"version-history":[{"count":9,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/18161\/revisions"}],"predecessor-version":[{"id":61049,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/18161\/revisions\/61049"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=18161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=18161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=18161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}