{"id":1811,"date":"2008-07-10T05:42:30","date_gmt":"2008-07-10T10:42:30","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=1811"},"modified":"2010-11-24T00:05:12","modified_gmt":"2010-11-24T05:05:12","slug":"re-defining-masculinity","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/07\/10\/re-defining-masculinity\/","title":{"rendered":"Re-Defining Masculinity"},"content":{"rendered":"<p>Like many ads on this blog, this Australian commercial threatens men with a loss of masculinity if they don&#8217;t obey the rules. But this time, instead of\u00a0punishing men if they are not\u00a0stereotypically masculine (i.e, men should not\u00a0<a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/07\/09\/mccoys-crisps-ad-policing-masculinity\/\">know about ballet<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/06\/26\/how-to-do-masculinity\/\" target=\"_self\">hug or sit improperly<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/08\/29\/what-men-shouldnt-do\/\" target=\"_self\">drink the wrong drink<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2008\/03\/20\/hungry-man-eat-like-a-man-and-be-full-like-a-man\/\" target=\"_self\">go to the bathroom together<\/a>, <a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/12\/22\/wildflowers-and-shame\/\" target=\"_self\">smell like flowers<\/a>, or\u00a0<a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/08\/21\/restore-the-balance\/\" target=\"_self\">eat tofu<\/a>), this ad punishes men when they are stereotypically masculine.\u00a0 But, at the same time that the ad attempts to redefine masculinity, it maintains\u00a0the stringency of the rules and the consequences of breaking them.\u00a0 (Also see <a href=\"https:\/\/thesocietypages.org\/socimages\/2007\/09\/20\/the-burden-of-the-masculine-hierarchy\/\" target=\"_self\">here<\/a>\u00a0for a postsecret about the pressures of following masculinity rules.)<\/p>\n<p><object width=\"425\" height=\"344\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/5hWxU_ICoHM&amp;hl=en&amp;fs=1\" \/><\/object><br \/>\nThanks to Alicia T. for the submission!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like many ads on this blog, this Australian commercial threatens men with a loss of masculinity if they don&#8217;t obey the rules. But this time, instead of\u00a0punishing men if they are not\u00a0stereotypically masculine (i.e, men should not\u00a0know about ballet, hug or sit improperly, drink the wrong drink, go to the bathroom together, smell like flowers, [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2087,1765,23704],"class_list":["post-1811","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-masculinity","tag-nation-australia","tag-public-service-announcements"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=1811"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1811\/revisions"}],"predecessor-version":[{"id":29582,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1811\/revisions\/29582"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=1811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=1811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=1811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}