{"id":17551,"date":"2009-12-16T10:32:57","date_gmt":"2009-12-16T15:32:57","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=17551"},"modified":"2014-01-20T01:56:47","modified_gmt":"2014-01-20T06:56:47","slug":"the-new-sun-maid","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/12\/16\/the-new-sun-maid\/","title":{"rendered":"The New Sun Maid"},"content":{"rendered":"

About a year ago, Gwen posted about the evolution of the Sun-Maid<\/a>, the young spokeswoman for Sun-Maid raisins:<\/p>\n

\"raisin1\"<\/p>\n

In her post, she asked: “I wonder if Sun-Maid has stayed with the de-sexualized icon because raisins are associated with children?”<\/p>\n

Well, Gwen, I’m afraid you spoke too soon.\u00a0 Here, via Jezebel<\/a>, is the new Sun Maid:<\/p>\n

\"bb\"<\/p>\n

Noticably slimmer and with more form-fitting clothes, this new Sun Maid is clearly not hyper-sexualized, but it’s a move in that direction.<\/p>\n

Here’s a commercial in which, building on her increasing sexualization and objectification, she turns into a Hollywood celebrity for a sec:<\/p>\n

<\/object><\/p>\n

I think–considering also the recent makeovers of Dora the Explorer<\/a>, Holly Hobbie, and Strawberry Shortcake<\/a>–we can officially call this a trend.<\/p>\nLisa Wade, PhD<\/a> is an Associate Professor at Tulane University. She is the author of <\/em>American Hookup<\/a>, a book about college sexual culture; a textbook about gender<\/a>; and a forthcoming introductory text: <\/em>Terrible Magnificent Sociology<\/a>.\u00a0You can follow her on Twitter<\/a> and Instagram<\/a>.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

About a year ago, Gwen posted about the evolution of the Sun-Maid, the young spokeswoman for Sun-Maid raisins: In her post, she asked: “I wonder if Sun-Maid has stayed with the de-sexualized icon because raisins are associated with children?” Well, Gwen, I’m afraid you spoke too soon.\u00a0 Here, via Jezebel, is the new Sun Maid: […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[279,2124,55,2102,2093,253,23703],"class_list":["post-17551","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-objectification","tag-foodagriculture","tag-gender","tag-gender-history","tag-gender-objectification","tag-history","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/17551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=17551"}],"version-history":[{"count":16,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/17551\/revisions"}],"predecessor-version":[{"id":61078,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/17551\/revisions\/61078"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=17551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=17551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=17551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}