{"id":1667,"date":"2008-07-02T22:59:18","date_gmt":"2008-07-03T03:59:18","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=1667"},"modified":"2017-09-30T00:15:11","modified_gmt":"2017-09-30T05:15:11","slug":"marketing-shower-products-to-men","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/07\/02\/marketing-shower-products-to-men\/","title":{"rendered":"Marketing Shower Products to Men"},"content":{"rendered":"

In a recent post<\/a> I discussed ways in which companies market beauty products to men, who traditionally aren’t supposed to worry about things like their pores. Here are a couple more examples.<\/p>\n

Axe has a body scrubber for men (pointed out by akamarkman):<\/p>\n

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To differentiate it from girly<\/em> body scrubbers, it’s called the Axe Detailer Shower Tool<\/a>Axe Shower Scrub<\/a> (or body wash, if you’re female) comes in varieties including Snake Peel, Skin Contact, and Glacier Water (scroll a little less than halfway down to see the varieties).<\/p>\n

Here is an ad for the Detailer Shower Tool that shows a man being treated like a car in a car wash (cleaned by futuristically-attired women):
\n<\/object><\/p>\n

Gillette 2-in-1 Body Wash helps men prevent skin dehydration. And that helps them get hot girls at work:
\n<\/object><\/p>\n

This Gillette ad tells men to unleash “power” to “defeat dry skin:<\/p>\n

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Notice how buff he is. We also learn that this body wash is a “hydrator” (not<\/em> a moisturizer) and that it’s “high-performance” to provde a “powerful defense” that leaves you with the sense you “can take on the world.” So macho!<\/p>\n

Andrew F. sent in a link to a post at DirectDaily<\/a> about the Axe Schedule ad. In it, we see that a set of dorm rooms is overlaid with a calendar, the idea being that you get a different girl each day:<\/p>\n

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 <\/p>\nGwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

In a recent post I discussed ways in which companies market beauty products to men, who traditionally aren’t supposed to worry about things like their pores. Here are a couple more examples. Axe has a body scrubber for men (pointed out by akamarkman): To differentiate it from girly body scrubbers, it’s called the Axe Detailer […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[257,55,2089,2087],"class_list":["post-1667","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-hygiene","tag-gender","tag-gender-beauty","tag-gender-masculinity"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=1667"}],"version-history":[{"count":11,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1667\/revisions"}],"predecessor-version":[{"id":71907,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1667\/revisions\/71907"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=1667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=1667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=1667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}