{"id":15731,"date":"2009-11-18T10:17:05","date_gmt":"2009-11-18T15:17:05","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=15731"},"modified":"2012-09-18T23:49:04","modified_gmt":"2012-09-19T04:49:04","slug":"who-buys-for-the-family","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/11\/18\/who-buys-for-the-family\/","title":{"rendered":"Who Buys For the Family?"},"content":{"rendered":"

Shirley A. sent in a Zellers sale flyer<\/a> that is really interesting in light of the recent post we did on a Best Buy promotion<\/a>. Whereas the Best Buy promotion was aimed directly at men, you’ll see that this flyer, for a store that sells household items instead of fancy gadgets, is aimed staunchly at women… who have to buy for their whole family and their home as well as themselves.<\/p>\n

\"Capture\"<\/p>\n

For more on gender and responsibility for the home:<\/p>\n

First, check out this longitudinal data on how much housework wives and husbands do<\/a>.<\/p>\n

Then, for more examples of how women are responsible for the home, see this KFC advertisement offering moms a night off<\/a>, this a commercial montage<\/a>, Italian dye ad with a twist<\/a>, women love to clean<\/a>, homes of the future<\/a>, what’s for dinner, honey?<\/a>, liberation through quick meals<\/a>, and my husband’s an ass<\/a>.<\/p>\n

See also these humorous illustrations: I love it when you talk clean to me<\/a>, men do housework fantasy calendar<\/a>, the househusbands of Hollywood<\/a>, and porn for new moms<\/a>.<\/span><\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

Lisa Wade is a\u00a0professor of sociology at Occidental College<\/a>. You can follow her on\u00a0Twitter<\/a>\u00a0and\u00a0Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shirley A. sent in a Zellers sale flyer that is really interesting in light of the recent post we did on a Best Buy promotion. Whereas the Best Buy promotion was aimed directly at men, you’ll see that this flyer, for a store that sells household items instead of fancy gadgets, is aimed staunchly at […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[257,229,55,2088,272,23703],"class_list":["post-15731","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-hygiene","tag-consumption","tag-gender","tag-gender-marriagefamily","tag-marriagefamily","tag-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/15731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=15731"}],"version-history":[{"count":15,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/15731\/revisions"}],"predecessor-version":[{"id":51169,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/15731\/revisions\/51169"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=15731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=15731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=15731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}