{"id":14258,"date":"2009-10-17T09:52:56","date_gmt":"2009-10-17T14:52:56","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=14258"},"modified":"2009-11-25T02:46:31","modified_gmt":"2009-11-25T07:46:31","slug":"brick-house-taverns-gendered-menu","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/10\/17\/brick-house-taverns-gendered-menu\/","title":{"rendered":"Brick House Tavern’s Gendered Menu"},"content":{"rendered":"

We’ve collected many images of the gendering and sexualization of food<\/a>, where foods are turned into sexy female bodies or are shown alongside sexy women. Miriam sent us a link to Brick House Tavern & Tap<\/a>, which markets itself as a Hooters-lite for-the-guys restaurant. The menu includes some sexualized elements, and is based on a clear gendering of items. Clearly it’s objectifying women (check out the website), but what interests me is the message we get about masculinity.<\/p>\n

There are salads for men and women; the male version includes two types of meat and boiled egg:<\/p>\n

\"Picture<\/p>\n

Men are supposed to control things; foods are described as dominant or submissive. I presume the “man-cave” dish would fall into the dominant category:<\/p>\n

\"Picture<\/p>\n

Men’s foods are unhealthy. Steamed, rather than fried, options? Those are for the ladies:<\/p>\n

\"Picture<\/p>\n

Real manliness is associated with guns:<\/p>\n

\"Picture<\/p>\n

UPDATE: Reader Lisa says,<\/p>\n

I thought the \u201cgun show\u201d reference was to biceps \u2013 e.g. men have muscles and women don\u2019t. (e.g. Do you have your tickets to the gun show? har har har)<\/p><\/blockquote>\n

That makes total sense. I’ve had the good luck to never have heard that particular joke until now.<\/p>\n

There’s also a class element:<\/p>\n

\"Picture<\/p>\n

And desserts are “the happy ending,” with “double d” cupcakes and “sweet, innocent” (girl)-next-door apple crumble:<\/p>\n

\"Picture<\/p>\n

It’s a common theme (see Lisa’s post on frozen dinners<\/a>): real men need big meals with lots of meat. They don’t worry about health–they want you to deep-fry everything, dammit! Trying to eat a healthy, low-fat diet is for women. And foods are depicted as parts of women’s bodies (“double d”) or associated with sex (“the happy ending”).<\/p>\n

See also Campbell’s ad saying beef soup is for men only<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

We’ve collected many images of the gendering and sexualization of food, where foods are turned into sexy female bodies or are shown alongside sexy women. Miriam sent us a link to Brick House Tavern & Tap, which markets itself as a Hooters-lite for-the-guys restaurant. The menu includes some sexualized elements, and is based on a […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,2124,55,2096,2087,778,120],"class_list":["post-14258","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-class","tag-foodagriculture","tag-gender","tag-gender-femininity","tag-gender-masculinity","tag-intersectionality","tag-sex"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/14258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=14258"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/14258\/revisions"}],"predecessor-version":[{"id":14266,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/14258\/revisions\/14266"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=14258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=14258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=14258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}