{"id":1385,"date":"2008-06-10T09:24:28","date_gmt":"2008-06-10T14:24:28","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=1385"},"modified":"2010-11-23T23:29:34","modified_gmt":"2010-11-24T04:29:34","slug":"fear-of-the-new-woman-mexican-temptation-cookie-ad","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2008\/06\/10\/fear-of-the-new-woman-mexican-temptation-cookie-ad\/","title":{"rendered":"Fear of the “New Woman”: Mexican Temptation Cookie Ad"},"content":{"rendered":"

Daniel F. (who has a blog here<\/a>) sent us this Temptation cookie ad from Mexico, which plays on the idea that men fear independent, strong women:<\/p>\n

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Daniel’s translation:<\/p>\n

Host<\/strong>: Gentlemen, what we feared has happened. You have the new Mexican woman; she is more independent and gives more importance to what she wants.
\nFirst man<\/strong>: But, does she cool our beers?
\nHost<\/strong>: No, never again. And that’s not all. She also wants us<\/em> to take our children to the pediatrician.
\nSecond man<\/strong>: What’s that?
\nHost<\/strong>: Pediatrician is the doctor for kids.
\nSecond man<\/strong>: No, the other thing, “children.”
\nHost<\/strong>: Children are the little people who call us dad.
\nThird man<\/strong>: And what is that she has in her hand?
\nHost<\/strong>: This, my friends, is the new Temptation cookie, because the new Mexican woman has her pleasures without guilt and, what’s worse, she doesn’t share.
\nWoman<\/strong>: Gentlemen, I’m leaving. I have things to do.
\nNarrator<\/strong>: There’s a new woman and she has new cookies.<\/p><\/blockquote>\n

The ad also connects sex and food and, in fact, replaces<\/em> sexual pleasure (and men) with food, a theme Jean Kilbourne mentions in “Killing Us Softly 3”–that women are encouraged to use food to replace sex or console themselves when they have romantic troubles.<\/p>\n

It’s also interesting that the ad plays on the idea of old-fashioned Mexican men who expect women to serve them.<\/p>\n

Thanks, Daniel!<\/p>\n","protected":false},"excerpt":{"rendered":"

Daniel F. (who has a blog here) sent us this Temptation cookie ad from Mexico, which plays on the idea that men fear independent, strong women: Daniel’s translation: Host: Gentlemen, what we feared has happened. You have the new Mexican woman; she is more independent and gives more importance to what she wants. First man: […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2124,55,2096,2095,253,1824],"class_list":["post-1385","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-foodagriculture","tag-gender","tag-gender-femininity","tag-gender-feminismactivism","tag-history","tag-nation-mexico"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=1385"}],"version-history":[{"count":2,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1385\/revisions"}],"predecessor-version":[{"id":29447,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/1385\/revisions\/29447"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=1385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=1385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=1385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}