{"id":13710,"date":"2009-10-03T10:35:04","date_gmt":"2009-10-03T15:35:04","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=13710"},"modified":"2012-10-14T02:03:20","modified_gmt":"2012-10-14T07:03:20","slug":"changes-in-gendered-appearance-norms","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/10\/03\/changes-in-gendered-appearance-norms\/","title":{"rendered":"Changes in Gendered Appearance Norms"},"content":{"rendered":"<p>Ben O. sent us this vintage airline commercial for Braniff International.\u00a0 In it, a &#8220;stewardess&#8221; models new uniforms to stripper music and narration.\u00a0 What struck Ben was the final uniform and commentary.\u00a0 The commercial ends with the assertion that Braniff International &#8220;believes that even an airline hostess should look like a girl.&#8221; Sexism aside, Ben argues, and I agree, that what she is wearing is hardly feminine at all given today&#8217;s standards. The commercial, then, nicely demonstrates how norms for gendered appearance shift and change.<\/p>\n<p><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/MKiVCkE0dDw&amp;hl=en&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>Lisa Wade is a\u00a0<a href=\"http:\/\/lisa-wade.com\/\" target=\"_blank\">professor of sociology at Occidental College<\/a>. You can follow her on\u00a0<a href=\"https:\/\/twitter.com\/lisawade\/followers\" target=\"_blank\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/Lisa-Wade-PhD\/174350419354908\" target=\"_blank\">Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ben O. sent us this vintage airline commercial for Braniff International.\u00a0 In it, a &#8220;stewardess&#8221; models new uniforms to stripper music and narration.\u00a0 What struck Ben was the final uniform and commentary.\u00a0 The commercial ends with the assertion that Braniff International &#8220;believes that even an airline hostess should look like a girl.&#8221; Sexism aside, Ben [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[225,55,23705],"class_list":["post-13710","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-clothesfashion","tag-gender","tag-vintage-stuff"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/13710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=13710"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/13710\/revisions"}],"predecessor-version":[{"id":13714,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/13710\/revisions\/13714"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=13710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=13710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=13710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}