{"id":13418,"date":"2009-09-16T10:37:31","date_gmt":"2009-09-16T15:37:31","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=13418"},"modified":"2012-10-17T02:24:07","modified_gmt":"2012-10-17T07:24:07","slug":"sugar-and-femininity","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/09\/16\/sugar-and-femininity\/","title":{"rendered":"Sugar and Femininity"},"content":{"rendered":"<p>In <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/05\/20\/for-men-only-vintage-campbells-soup-ad\/\" target=\"_self\">a previous post<\/a>, Gwen explained that sugar consumption rose in Britain during the late 1800s because more nutritious foods were scarce and saved for men.\u00a0 Women and girls, then, consumed sugar because it offered energy, even if less nutrition.\u00a0 This led to an association of sugar with women that remains to this day (think of who supposedly LOVES chocolate, binges on ice cream after a break up, etc.).<\/p>\n<p>While having tea with my friend Marie in Ireland, I spotted her bag of sugar and snapped a photo for the blog:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-13420  aligncenter\" title=\"Picture1\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/09\/Picture11-768x1024.jpg\" alt=\"Picture1\" width=\"356\" height=\"474\" srcset=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/09\/Picture11-768x1024.jpg 768w, https:\/\/thesocietypages.org\/socimages\/files\/2009\/09\/Picture11-375x500.jpg 375w, https:\/\/thesocietypages.org\/socimages\/files\/2009\/09\/Picture11.jpg 938w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/p>\n<p>Notice that not only do we see a giant, lipsticked kiss on the bag, but their slogan, &#8220;spread a little sweetness&#8221; (plus heart and arrow!), is a statement with a double meaning invoking both sugar and a quality associated with\/required of women.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>NEW! <\/strong><\/span>Sarah D. snapped this photo of a sugar packet, also in Ireland:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13663\" title=\"Sexualizing_Sugar\" src=\"https:\/\/thesocietypages.org\/socimages\/files\/2009\/09\/Sexualizing_Sugar2.JPG\" alt=\"Sexualizing_Sugar\" width=\"558\" height=\"168\" \/><\/p>\n<p>See also this post on <a href=\"https:\/\/thesocietypages.org\/socimages\/2009\/01\/02\/not-subtle\/\" target=\"_self\">efforts to market chocolate to men<\/a>.<\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>Lisa Wade is a\u00a0<a href=\"http:\/\/lisa-wade.com\/\" target=\"_blank\">professor of sociology at Occidental College<\/a>. You can follow her on\u00a0<a href=\"https:\/\/twitter.com\/lisawade\/followers\" target=\"_blank\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/Lisa-Wade-PhD\/174350419354908\" target=\"_blank\">Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a previous post, Gwen explained that sugar consumption rose in Britain during the late 1800s because more nutritious foods were scarce and saved for men.\u00a0 Women and girls, then, consumed sugar because it offered energy, even if less nutrition.\u00a0 This led to an association of sugar with women that remains to this day (think [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2124,55,1817],"class_list":["post-13418","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-foodagriculture","tag-gender","tag-nation-ireland"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/13418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=13418"}],"version-history":[{"count":6,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/13418\/revisions"}],"predecessor-version":[{"id":13423,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/13418\/revisions\/13423"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=13418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=13418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=13418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}