{"id":12690,"date":"2009-08-24T09:50:11","date_gmt":"2009-08-24T14:50:11","guid":{"rendered":"http:\/\/thesocietypages.org\/socimages\/?p=12690"},"modified":"2017-09-16T18:35:59","modified_gmt":"2017-09-16T23:35:59","slug":"marketing-cigarettes-to-me","status":"publish","type":"post","link":"https:\/\/thesocietypages.org\/socimages\/2009\/08\/24\/marketing-cigarettes-to-me\/","title":{"rendered":"Marketing Cigarettes to Men"},"content":{"rendered":"

We’ve posted in the past about how cigarettes have been marketed to women: as ways to lose weight<\/a>, a form of personal liberation<\/a> (more examples of this marketing theme here<\/a> and here<\/a>) as a way to calm down stressed moms<\/a>, and doctor-approved methods of clearing up skin problems<\/a>.<\/p>\n

A while back Emily M. sent us a link to an article at the Onion A.V. Club<\/a> that shows how men have been portrayed in cigarette ads. They provide a nice comparison to female-oriented marketing campaigns.<\/p>\n

A recurring theme is that of a men as rugged individualists who go out and explore wild, remote, presumably dangerous places on their own. The Marlboro Man is the most familiar example, but Camel’s “where a man belongs” campaign also stressed this image:<\/p>\n

\"camelguy1_jpg_595x1000_q85\"<\/p>\n

Another major theme we see is cigarettes as facilitators of male bonding:<\/p>\n

\"camelguys_jpg_300x1000_q85\"<\/p>\n

 <\/p>\n

Other times we see men smoking as they do Really Intense Work:<\/p>\n

\"vantageguy2_jpg_595x1000_q85\"<\/p>\n

Also see our post on Tiparillo cigarettes as a way to get hot women<\/a> and Skoal use as male bonding<\/a> that will get you out of a speeding ticket.<\/p>\nGwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.<\/em><\/span>","protected":false},"excerpt":{"rendered":"

We’ve posted in the past about how cigarettes have been marketed to women: as ways to lose weight, a form of personal liberation (more examples of this marketing theme here and here) as a way to calm down stressed moms, and doctor-approved methods of clearing up skin problems. A while back Emily M. sent us […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,2087,23703,1890],"class_list":["post-12690","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gender","tag-gender-masculinity","tag-marketing","tag-smokingtobacco"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/12690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/comments?post=12690"}],"version-history":[{"count":5,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/12690\/revisions"}],"predecessor-version":[{"id":71096,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/posts\/12690\/revisions\/71096"}],"wp:attachment":[{"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/media?parent=12690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/categories?post=12690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesocietypages.org\/socimages\/wp-json\/wp\/v2\/tags?post=12690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}